YouTube has indeed launched an AI-powered search carousel for Android and iOS users. This is part of a broader push by YouTube to integrate AI to improve content discovery and user experience.
Here are the important insights about this new feature:
Key Features of YouTube AI-Powered Search Carousel
- Snapshot of Suggested Videos: When you search for specific queries, YouTube may display a scrollable carousel at the top of the search results. This carousel showcases relevant video clips with AI-generated headlines and summaries.
- AI-Generated Descriptions: Each video clip in the carousel comes with a brief, AI-written description that explains its relevance to your search query. This helps you understand the content quickly without having to click into each video.
- Direct to Relevant Segments: The feature is designed to direct viewers to specific, highly relevant segments within YouTube videos, making it faster to find the information you’re looking for. For example, if you search for “best beaches in Hawaii,” it might highlight clips showing snorkel spots or volcanic beaches.
- Video Playback: You can tap on a large video clip at the top of the carousel to watch the full video, or tap on smaller thumbnails to see other suggested videos.
Important Insights and Limitations:
- Targeted Search Queries: This feature primarily appears for searches related to:
- Shopping (e.g., “best noise-canceling headphones”)
- Travel (e.g., “things to do in Paris”)
- Things to do in a specific location
- YouTube Premium Exclusive (Currently): As of June 2025, the AI-powered search carousel is available to a randomly selected subset of YouTube Premium members in the US. They need to opt-in through the YouTube Labs page to try it out.
- Mobile Only: It’s currently available on the YouTube app for Android and iOS devices.
- English Videos Only: The feature works with English-language videos at this time.
- Experimental Trial: This is an experimental feature, and the trial period is expected to run until July 30, 2025. YouTube will be collecting user feedback to determine its future and potential wider rollout.
- Similar to Google’s AI Overviews: The implementation is reminiscent of Google’s AI Overviews in its main search engine, providing concise summaries and relevant content directly in the search results.
- Impact on Creators and Marketers: Videos related to shopping, travel, and local activities may gain more prominent placement through these AI-curated carousels. This could be a valuable opportunity for creators and affiliate marketers in these niches.
- Quality and Accuracy: As with any experimental AI feature, YouTube states that the quality and accuracy of the AI-generated content may vary, and they encourage users to submit feedback.
Expansion of Conversational AI Tool:
In addition to the search carousel, YouTube is also expanding access to its conversational AI tool (powered by Gemini) to some non-Premium users in the US. This tool, previously limited to Premium subscribers, allows users to:
- Ask questions about the video they are watching.
- Get recommendations for related content.
- Quiz themselves on key concepts in educational videos.
Overall, YouTube’s launch of the AI-powered search carousel signifies a significant step towards leveraging AI to enhance content discovery and provide a more interactive and efficient search experience, particularly for mobile users.
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