Branding is one of the most critical aspects of marketing for any business, whether large or small. However, some businesses might often focus on just marketing their products or services and completely ignore the importance of their business’s branding. Others believe that investing in good branding for their small business isn’t necessary while some are just overwhelmed by the idea of creating a brand for their company, so they’ll just settle on what’s available.
But should you brand your business on your own? Or should you leave it to a professional brand design agency?
Indications That A Small Business Already Needs A Brand Design Agency
If you’re unsure with your answer to the questions above, here are some signs that you might need to consider hiring an agency to work on your brand design:
1. Your Logo Is Outdated
For businesses that have been around for years, it’s not uncommon to see that their company logo has already lost its touch with modern audiences. Brand design is time-consuming, but constant updating is necessary to ensure that your business logo stays relevant. But if you’ve tried updating it yourself and failed to get the results you’ve been looking for, then it’s time to seek help from a brand design agency.
2. Your Business’s Brand Colors Or Font Is An Eyesore
Another indication that you need a professional brand design agency is when your company’s font and color scheme make it difficult for someone to look at. Some businesses might have been using the same colors and fonts for decades, maybe even back from their company’s inception. While it’s okay to follow tradition, making your company branding cohesive is still necessary.
Most branding agencies are constantly updated on the latest branding trends as most have a dedicated team of designers and color experts. So, if you want to update your small business’s font and color scheme to match today’s tastes, then you might want to consider hiring a branding agency.
3. Your Branding Doesn’t Suit Your Business’s Target Market
Different age groups, genders, and geographical locations have other preferences for style and design. If your branding doesn’t fit the needs of your target market, it might be the right time to consider hiring a brand design agency.
Branding agencies always conduct market research on your target audience and their preferences when it comes to design. That’s why they’re able to come up with designs that are sure to suit your business’s needs.
4. Your Web Design Doesn’t Match The Company’s Values Or Mission Statement
Does your company’s branding and website design match? You might think that it doesn’t matter, but it does to your web visitors. If the way your company presents itself on its website doesn’t align with what you represent in real life, it can send a subconscious message to your website visitors that you don’t stand by what you say.
Professional brand design agencies have the expertise to create designs that’ll match your business branding and ensure they’ll be cohesive and consistent. So, consider hiring one if your website design doesn’t fit your business values.
5. You Aren’t Using A Custom Tagline
A lot of companies resort to a generic tagline instead of creating a custom one. Personalizing a company’s branding should also include an original tagline that represents their business in a nutshell. If you’re not confident making your taglines, hiring a branding agency can help you develop one that suits the needs of your business.
6. Your Marketing Materials Don’t Match The Style Of Your Brand Design
Marketing materials such as a company’s business cards, letterheads, and brochures should always match the style of their brand design. If they don’t, it can lessen the impact of their branding strategy as a whole. However, if you incorporate your brand design into all of your marketing materials on your own, it might cost you a lot of time and effort. Plus, you might not do it the right way, especially if you’re not familiar with the technicalities of graphic design.
Getting help from professional brand design agencies will provide your business with the marketing materials it needs that also go along with your branding strategy. You’ll also save a lot of time and effort as they have experts on board that can handle the design elements to ensure they don’t clash with the rest of your business branding.
Final Thoughts
If these indications above sound like something your business is going through, it might be time to seek help from professionals. Branding agencies are great resources to tap on when small businesses need help with their branding. If you’re not confident in managing your business’s brand design and it needs a bit of an update, consider hiring a brand design agency to help you breathe life into your business brand.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
