The world is digital and so are most marketing tactics. As such there’s a need for your ads to stand out if you want to capture your audience’s attention. And it all starts with the ad creation software you use.
You want to stand out everywhere, on social media, organic searches, email, and other digital avenues. And while there are numerous video and image creation and compilation software in the market to help you with this, not all of them make for great ad-creation software.
You need software that is easy to navigate, has powerful editing and customization features, creative templates, and access to stock assets.
This post discusses the top 15 ad creation tools in the market.
Let’s get into it.
Video Ad Creation Software
Here are the top video ad creation software worth adding to your online investment list for digital marketing.
1. Movavi Video Editor
Movavi Video Suite is an easy-to-use video ad creation software that lets you record and compile videos. It’s suitable for beginners and experts, and you do not require technical knowledge to use it.
The software has everything you need to make advertisement videos that capture your audience’s attention. You can apply numerous effects, add audio and commentaries, and include screen recordings, among other editing items.
There are over 200 video effects to choose from and you can get started for free and test out the tool for 7 days. The Movavi Video Editor also has a comprehensive how-to section that contains video creation guides.
You can record videos directly on Movavi using a webcam or camcorder, or import files from your storage. Movavi Video Suite is also compatible with YouTube, which makes it easy to upload videos online.
Key Features
- Aspect ratio adjustment for different social media platforms
- Drag and drop function to add and remove clips
- Transition effects
- Color adjustments including contrast, white balance, saturation, etc
- Noise removal tool and other audio adjustments functions like sound autocorrect, compressor, and beat detection
Pros
- Interactive user interface that’s good for beginners
- There are tutorials to guide beginners
- Free 7-day trial
- Available for both Windows and Mac
Cons
- Limited free filters, effects, and transitions
Pricing
- Video Suite: $89.95 for 1-year subscription
- Video Suite + Photo Editor: $109.95 lifetime
- Movavi Unlimited: $144.95 for 1-year subscription
Usability
- Beginner friendly
Tool Level
- Beginner to intermediate
2. Biteable
Biteable’s ad maker and ad creator is a comprehensive video-making tool that helps you make digital videos for just about anything. The video editing tool has an excellent, well-designed user interface, which is easy to navigate.
This software provides hundreds of video templates and access to millions of stock images. This way, if you want to create your ad from scratch, you can explore your creativity, or start with a pre-built template.
You’ll also have the option to add items such as backgrounds, text boxes, and images. Then you can edit and customize every clip on your ad, add effects, resize images, apply transitions, trim clips, and much more.
One downside to this software, however, is its expensive pricing. It’s, however, suitable if you want to collaborate with other team members when creating projects.
Key Features
- Prebuilt video templates
- Drag and drop editing function
- Access to the Shutterstock image and media library
- Collaborative editing
- Premium business soundtracks
Pros
- Great interface
- Easy-to-use software
- Many new and improved templates are added regularly
- Pre-existing templates
Cons
- Limited browser support (not available on Safari)
- The tool may sometimes be slow
- High subscription prices
Pricing
- Pro: $49 per month billed annually (1 member)
- Teams: $99 per month billed annually (3 members)
Usability
- Easy to use
Tool Level
- Beginner to intermediate
3. InVideo
This ad creation software is one of the easiest do-it-yourself video design tools out there. The platform provides thousands of readily-available video templates to get you started and provides access to the iStock media library as well.
InVideo also has robust video and audio editing features for video marketers. You can use its many features to change video colors, add animations, effects, transitions, emojis, social media posts, and so much more.
This tool is especially known for its responsive and interactive customer support team. According to numerous reviews, the team responds in minutes and is accommodating of customer feedback.
Key Features
- Extensive media library especially for paid plans
- Automated speech-to-text function
- Numerous customizable professional templates
- Fast and responsive customer support team
- Custom branding on paid plans
Pros
- You can trim videos as you download them
- User-friendly editing tool
- Freemium plan available
- Highly-rated customer support
- A wide range of customizable video templates
Cons
- A slow video rendering process
- Limited editing options compared to most other software
Pricing
- Free: $0
- Business: $15/month
- Unlimited: $30/month
Usability
- Easy to use
Tool Level
- Beginner
4. Animoto
One of the best ad creation software in the market, Animoto is a powerful video-making tool. Just like most of the platforms mentioned above, this tool is easy to use for both novice and professional designers.
With its drag-and-drop customization function, you can import images and video clips from your computer easily. The software also integrates with the Getty Images stock library for multiple image addition options for your ads.
With Animoto’s integration and embedding functions, you can easily share your video ads on social media, email, and websites. Much like you’d embed Google reviews or YouTube videos to your site, this tool gives you the option to embed video ads you just created.
Animoto also helps marketers simplify the tedious design process involved in making slideshows. All you have to do is upload your pictures and choose a theme and you’ll be ready to go.
The software also offers customizable professional templates, robust editing capabilities, and multiple sharing options.
Key Features
- It’s a cloud-based video creation software
- Access to a stock image library
- Drag-and-drop editing function
- Vast audio library available
Pros
- Freemium plan available
- Lots of integrations
- Great video templates
Cons
- The free plan has limited features
Pricing
- Free: $0/month billed annually
- Basic: $9/month billed annually
- Professional: $17/month billed annually
- Professional Plus: $45/month billed annually
Usability
- Easy to use
Tool Level
- Beginner
5. Animaker
With over 18 million users, Animaker is another one of the top ad creation software in the market. Just like Renderforest, you can make animated video ads with this tool from scratch.
Animaker provides hundreds of backgrounds, millions of stock photos, and music tracks. There are also ready-made customizable templates to help you get started with creating stunning ads.
What’s more?
You can drag and drop items into your video editing draft to easily create your video without any technical knowledge. It’s also possible to build promo video characters and live-action clips and instantly resize your ads for various social media platforms.
Animaker lets you upload and edit videos in 4K quality. It’s an affordable tool too, which is excellent if you’re trying to control business spending.
Key Features
- Character creation tool to help spice up your anime ads
- Make your characters more alive with extensive facial expressions
- 4K resolution videos
- Video branding features
- Access to music tracks, sound effects, stock images, and stock videos
Pros
- Easy-to-use tool
- Allows for multi-user collaboration
- Numerous export options
- Extensive stock images and videos
Cons
- Watermarks on the free version
- Rendering can be slow
Pricing
- Basic: $10/month billed annually
- Starter: $19/month billed annually
- Pro: $49/month billed annually
- Enterprise: Custom pricing
Usability
- Easy to use
Tool Level
- Beginner
6. Wave.video
Another top video maker platform for marketers and business owners is Wave.video. This ad creation software allows you to add, trim, combine, and resize video clips for your marketing campaigns and brand ambassador programs.
With its robust video editing features, you can create exciting transitions and animations for your website and social media platforms.
Some of Wave.video’s outstanding functions include video editors, live streaming, video hosting, thumbnail making, and stock libraries. You’ll be able to add images from your computer or choose stock photos, drop soundtracks, add animations, and more.
Overall, it’s a straightforward tool even for non-designers, just like most other tools already discussed.
Key Features
- There’s a freemium plan
- Contains over 1000 templates for different video types
- You get access to plenty of creative assets like stock images, videos, and music
- There’s a live-streaming option to explore
- Doubles up as a video-hosting site
Pros
- Beginner friendly
- Free plan available
- Different templates are provided
- Easy to start working with stock images and videos
Cons
- Overwhelming due to many features
- The free plan has watermarks
Pricing
- Free: $0/month billed annually
- Streamer: $16/month billed annually
- Creator: $24/month billed annually
- Business: $48/month billed annually
Usability
- Easy to use
Tool Level
- Intermediate
7. Wideo
Wideo is an animation ad creating software that you can use to create professional marketing videos for conversion rate optimization. The tool was built with small businesses and marketing teams in mind.
Wideo offers hundreds of paid and free templates for creators to choose from. These exist in different categories for various purposes such as ecommerce, presentations, tutorials, and promotions.
With Wideo, you can easily create social media ads and explainer videos both from scratch, from templates, and your library.
Key Features
- Text-to-speech tool
- Video templates
- Free videos, images, and soundtracks
- Upload videos and add animated effects
- Slideshow presentations
Pros
- Fast video downloads
- Social media shares and upload options
- Instant preview, no need for rendering
Cons
- Limited video lengths on basic plans
Pricing
- Free: $0
- Basic: $19/month billed annually
- Pro: $39/month billed annually
- Pro+: $79/month billed annually
Usability
- Beginner friendly
Tool Level
- Beginner
8. Soapbox
Soapbox by Wistia is a video creation tool that lets you record, edit, and share videos easily. It’s a suitable ad creating software that you can use as a Chrome extension to simplify your ad creating process.
You can use your webcam to record ads, without the hassle of a standalone camera, light, or voiceover artists. This way, you can experiment with different clips easily and at a minimal cost.
The ad maker also lets you record your screen along with your webcam. You can even share your videos directly, with no separate uploading, rendering, or any time-consuming processes.
With the free version, you can create unlimited videos, edit them, create thumbnails, and much more.
Key Features
- Record, edit, share videos ads online
- Ability to create custom thumbnails
- Webcam recording and screencasting features
- Export and download on premium plans
- Analytics features
Pros
- The transition between webcam, screencast, and split screen is smooth
- You can track engagement and conversions from your ads
Cons
- Soapbox is used entirely online
- Can’t download videos on the free plan
Pricing
- Free: $0
- Solo: $300/year
- Teams: $420/year
Usability
- Easy to use
Tool Level
- Beginner
9. Movidmo
This ad creation software helps you stand out from your competitors with its high-quality video-making tool. It lets you make video ads, social media slides, website videos, and more — basically, all your marketing videos need.
If you’re looking to create high-quality video ads for your business, Movidmo is a great fit. This is especially so if you do not have a particular schedule for your video ads, and are willing to pay per video.
This web-based platform is also easy to use and comes with stock videos and pre-built templates. These templates come with a call-to-action that you can edit and add to your brand logo. You can also create your videos from scratch using this platform.
Key Features
- Can add customized branding and styles to your videos
- Access to a built-in image and audio library
- Creative video templates
Pros
- Pay-as-you-go payment system, no subscription
- Access to Getty Images stock library
- Easy to use
Cons
- Minimal reviews out there
Pricing
- Pay as you go (1 credit per video base price)
Usability
- Easy to use
Tool Level
- Beginner
Banner Ads Creation Software
Here are the best ad creation software if you want to run banner ads.
10. Renderforest
Renderforest is an all-in-one ad creating software for animated videos, logo designs, product designs, and websites. It also has basic website design functions, making it suitable for small business startups that need software with multiple functions.
You can use the video templates provided to create promotional videos, animated explainer ads, graphics for social media ads, and much more.
What’s more?
You do not need any graphic design knowledge to create exciting clips for your audience using this tool. It’s super easy to use and beginner-friendly. This and other marketing functions such as logo and mockup creation make Renderforest a comprehensive tool for any marketer.
Besides video ads, you can also create posters and infographics for your social media ad campaign with this tool.
Key Features
- Has 2D and 3D animation capabilities
- Can create videos, animations, banner ads, websites, logos, graphics, etc
- It’s a cloud-based software
- Great customer support
Pros
- Suitable for beginners
- A freemium plan is available
- Affordable tool
Cons
- No drag-and-drop for importing clips
- Voiceover function could be improved
- You can’t use the software offline
Pricing
- Free: $0
- Lite: $9.99 per month billed annually
- Pro: $19.99 per month billed annually
- Business: $29.99 per month billed annually
Usability
- Easy to use
Tool Level
- Intermediate
11. Canva
Canva is a comprehensive graphic design software for everything including images, PDFs, infographics, websites, etc. It’s also an easy-to-use tool for business owners and marketers looking to create ads.
Canva’s drag-and-drop editor makes it easy to edit items when creating ads. It also has free templates that help non-designers get started with creating visuals. It also enables you to export your ads and directly share them on social media sites.
When designing your ads, you can easily access numerous items on Canva including fonts, logos, colors, photos, etc. This saves you time, and you’ll be able to have consistency across all your designs.
One downside to Canva is its prebuilt designs that limit how much you can come up with from scratch.
Key Features
- Photo enhancement effects
- Access to stock photos, videos, banner ads, and customizable templates
- Drag-and-drop image editor
- Font library
- Applying animation effects on images
Pros
- An easy-to-use tool for non-designers
- Numerous image and text editing features
- Freemium plan available
- Enables easy team collaboration in the design
Cons
- Generic photos and templates
- Difficult to explore fully on a mobile device
Pricing
- Canva Free: $0/year for one or more people
- Canva Pro: $54.99/year for one person
- Canva for Teams: $84.90/year for the first 5 people
Usability
- Easy to use
Tool Level
- Beginner to intermediate
12. Adobe Express
Adobe Express is one of the software that comes in the Adobe Creative Cloud suite. This free tool was created with non-designers in mind as an intuitive platform for creating flyers, logos, social media posts, and more. This software provides unique templates, and free stock images for creators.
You can create both image and video ads with its robust editing capabilities with ease. Get started making social media posters and logos with Adobe’s library of fonts and stock media.
It’s also possible to remove and change backgrounds, animate text, resize images, and rebrand content in just a few clicks, and share on social media. You can even share images and videos with your team for feedback and make your ads stand out.
Key Features
- Thousands of outstanding templates and other stock assets
- Numerous Adobe Fonts for text addition
- Free stock images
- Background removal and animation
- Ability to plan, schedule, and publish ads on social media
- Add branding and logo
- Craete and add banner ads
Pros
- Numerous stock assets
- Powerful video and image editing tool
- File conversion is available from PDF to other file types
- Free plan and a 30-day trial on the paid plan
Cons
- Not as intuitive as other ad-making applications
Pricing
- Free: $0
- Premium: $9.99 per month
Usability
- Easy to use
Tool Level
- Beginner
Ad Optimization Software
Here are the various ad optimization software you can use to create powerful digital ads.
13. Shakr
Shakr provides marketers with an all-in-one platform to create and design outstanding catalogs and ads. This video creation software features a series of stock assets, unique, creative templates, and powerful automation capabilities.
Shakr’s video and image templates are creative, unique, and built specifically for marketers. They’re also designed by professionals to help you make the maximum impact from your ad campaigns.
You can create your ads in different aspect ratios based on the platform you want to post them on. Unlike most other software described above, Shakr is meant largely for businesses and marketing teams.
Its user interface is easy to navigate, and the drag-and-drop editing tool makes it even more convenient. The software is also convenient for larger teams looking to create ads fast and take advantage of its automation features.
Key Features
- Direct video export to social media platforms
- Product catalog designer
- Tailor ad creation to each platform
Pros
- Has thousands of creative templates
- You can access stock assets like images, videos, and soundtracks
- Has automated functions that make ad creation fast
Cons
- The software is expensive and is meant for large teams
Pricing
- Create: $200/month
- Creative On-demand: $5,000/month
Usability
- Easy to use
Tool Level
- Intermediate
14. TinyImage
Unlike other tools discussed above, TinyImage is a powerful ad optimization software.
TinyImage is a tool that compresses your photos to make sure they’re less bulky before uploading them to your ad.
This helps reduce the overall size of your image without altering its quality. This enables your ad to load quickly, meaning more people will likely see it.
The tool is easy to use. It’s web-based and all you’ll need to do is drag your image and drop it on the Select Image section of the tool. That’s it. The tool will work its magic in minutes.
What’s more? You can get started with this tool for free.
Key Features
- A drag-and-drop image compression feature
- Lossless compression to retain image quality
- You can compress PNG, JPG, and JPEG file formats
Pros
- Free plan available
- Easy to use
Cons
- The free plan is limited to 5 images at once of up to 5 MB each
Pricing
- Free plan: $0
- Premium plan: On request
Usability
- Easy to use
Tool Level
- Beginner
15. Creatopy
Formerly Bannersnack, Creatopy is an ad creating software with automation features, much like Shakr. It lets you create, animate, edit, and automate video and image ads.
You can start your ad design from scratch if you’re feeling creative, or draw inspiration from the numerous templates provided.
What’s more?
You can create images and all sorts of ads including video ads, Facebook ads, display ads, and much more using Creatopy. Its automation features even generate banner ads to help you focus on building your business.
Key Features
- Export ads in HTML 5 format
- Powerful animation capabilities
- Design automation tool
- Background remover for video ads
- Stock content library
- Create automated designs
- Team collaboration
Pros
- It’s an easy-to-use ad-creation software
- It has automation capabilities that make things easy
- Streamlined animation process
Cons
- The process of exporting files could be improved
Pricing
- Basic: $24/month billed yearly
- Pro: $36/month billed yearly
- Plus: $141/month billed yearly
Usability
- Easy to use
Tool Level
- Beginner to intermediate
Best Ad Creation Tools and Software: Wrap-Up
The tools are innumerable, whether you’re looking to create display ads, video ads, or social media marketing posts. And you don’t need any prior design knowledge to use any of these tools.
If you’re on a budget, most tools mentioned above have a free plan and those that don’t have affordable packages. Regardless of your business type, size, or structure, there’s a suitable ad creating software for your marketing needs.
Make use of the available templates, images, and soundtracks that these tools provide to take your digital ads to the next level.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
