Email marketing is a result-oriented marketing strategy that can generate more leads and provide greater ROI (return on investment). Even a little investment of as low as $1 on email marketing can bring you bigger ROIs.
Standing out in the crowded inboxes is highly challenging; you need to focus on writing compelling subject lines every time. If you want to boost the conversion rate, you need to think outside the box.
The following are some innovative tips you can practice for a winning email marketing campaign.
Know Your Audience
Never launch your campaign without understanding its goal. To successfully run a marketing campaign, start with determining what action you expect from your recipients. Understand what goal you want to achieve from your email marketing campaign.
Be sure that your campaign goal aligns with your business goal. After setting your goal, know who your target audience is. The success of a marketing campaign depends on how effectively you are catering to your target audience.
Create Your Email List
The next step in creating a successful email marketing campaign is creating an email list of the target audience. A targeted email list consists of a group of people who are interested in what your business has to offer. Creating this list helps in focusing just on interested recipients.
To create your target email list, turn website visitors into potential subscribers. Once you create an email list, grow it faster using email automation tools such as Aweber that support you at every step. For more information, read Aweber review online before buying the tool.
Learn Email Types
12 types of emails can be sent as a part of an email marketing campaign. However, three email types are widely used. Promotional emails, as their name suggests, are self-promotional and used to promote sales and offers.
Relational emails provide subscribers with what you have promised. For example, a free gift, a weekly newsletter, and any pertinent information they can use, etc. Now, comes transactional emails that are triggered by actions of subscribers like welcome messages.
Emphasize Subject Lines
Before opening an email, recipients first focus on the subject lines as they summarize the email content. A large number of recipients declare email spam after checking the subject line. So, emphasize the subject lines of your emails and make sure it must be concise and clear.
The more creative and compelling your subject line is, the more recipients are likely to open it. Create subject lines with 41 characters or up to 7 words. Add emojis and important keywords to improve the open rates. Avoid using multiple emojis as it will mark your email spam.
Emails and Follow Ups
You must start planning your email marketing campaign once you understand your audience, campaign goal, and email type. To successfully plan your emails and follow-ups, you need to consider certain things.
It includes email frequency, email types, content ideas, and actions you want your target subscribers to take. Make your email content valuable and interesting. Never make the mistake of sending multiple emails frequently. You can ask your subscribers about email scheduling.
Email Body
After creating a compelling subject line, write an engaging body (copy) of an email. Focus on a hook to get people to read the content. Keep the copy or body content concise and avoid tossing your offer earlier. Write a copy that is relevant to the subject line.
Write the copy with CTA (call-to-action) and other crucial details about your brand, product, or service. Keep the copy concise and clear ensuring it directs the readers to the attached CTA with an organized message.
Send Emails at the Right Time
Timing matters a lot no matter what type of marketing strategy you are using. It is significant in email marketing campaigns also. Pay attention to when you are sending emails to the target audience.
Survey reports proved that sending emails during working days of the week is the right choice. Try to send emails at 8:00 am as it ensures a higher open rate and a bigger click-through rate. 5:00 pm is also the best time to yield higher click-through rates.
Conclusion
Running your email marketing campaign successfully will be an easier journey if you work on these tips. Once you start running your campaigns effectively, test and track your metrics to understand what is working and what is not. It will help you to have a holistic view of your email campaign and the modifications you need.
Test the design, layout, subject line, copy, and CTAs of your emails. Test your emails with several segments and send times. Open rate, click-through rate, bounce rate, spam complaints, unsubscribes, and lead generation are some metrics you must track.
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