Social media is a powerful tool to create your business brand. It allows is useful to engage with your customers, it is not only useful to direct shopper towards a new product or an attractive product deals. It allows you to engage with your customers and create a sense of community that is useful.
Social media presence includes direct sales through some social networks also having back-end tools in place to let customers share products with their friends and families through the social share button in a single click.
Sometimes it’s hard to measure solid returns on the indirect features of using social media networks, such as asking questions to followers and engaging in conversations, these parts help to build a sense of community and loyalty brand.
When it comes to deal with customers care issues, these social media relations are important in maintaining customers and showing a commitment to solving their problems.
Setup Business Account
Many influencers, peoples in particular have prevented upgrading to an Instagram business account by feeling that their customers will break faith to the corporate money. However, it is essential for those who want to be successful on Instagram for any business.
The main benefits of creating a business account are as follows :
- Ability to add contact button
- Your business category will be shown in your profile
- Ability to add links to Instagram stories
- Ability to Instagram audience insight.
Facebook is the #1 Social media platform in the world with 1.5 billion active users, you can be sure about your potential customers spending time there, those users spend an average of 40 minutes on-site each day which means that they are not just checking their private notifications and leaving.
So if you have not created a business page then it should be your first step, and start sharing your products, sales announcements, offer discounts on some products to attract visitors.
You can also use Facebook to run targeted ad campaigns and reach users based on their gender, age, interest, behavior, locations, etc. so you can find the right customer for your products or services.
Twitter is another huge platform for eCommerce companies. It has over 800 million active users. Sharing information about sales linking to the product page is a great way to start conversations about your brand and drive more traffic to your online store.
Nowadays many users tweet directly at a brand to ask questions and voice their opinions. Twitter is helpful for direct customer service. When you respond to user’s questions quickly, you show that you care about your customers.
This is great to build your online reputation, building relationships with customers, and make customers feel comfortable purchasing from you.
You can run a paid ads campaign on Twitter and target an audience based on their followings and the words they tweet. If you are looking to expand your paid advertising, Twitter could be the next step for your business.
Instagram is built to share photos and videos, making it an excellent platform for any retailer who wants to show off their products. There are lots of influencers with a massive amount of followers.
You can also grow your followers if you post the right content that is relevant to your followers. In addition to sharing product photos, you can also use Instagram live to give your followers a behind-the-scenes of your business because today’s customers want to learn more about their favorite brand.
Snapchat
Snapchat is new territory for marketers, Snapchat is another great way to promote your products especially for young generations. It has 150 million active users it is a safe bet that some of your potential audiences use it.
This platform is especially useful if your target audience is young because there are 70% of Snapchat’s users are less than 25 years old.
But 1% of marketers say that they use this platform, you starting your product marketing can help you stay ahead and reach your target audience before your competitors reach them.
If you have decided to use Snapchat for marketing your products make sure to announce that your brand is now on Snapchat on other social platforms so your followers will find you on Snapchat too.
Start posting videos, photos, and other interesting things to Snapchat to give your followers the inside story of your business.
Using Social Media Platforms for your brand marketing can help you drive more traffic to your store and help you grow your sales. It also helps you built a huge fan base for your products or services.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
