Do you want to know how’s this New Year is going to be like for SEO experts and marketers?
In the past, the entire focus of companies was directed towards creating bulk content and earning plenty of backlinks. While part of this is true, modern SEO is quite different.
You can’t just produce tons and tons of content and expect to rank high on Google. Today, SEO success is not dependent on just quantity, but quality matters more.
SEO Marketing Strategies That Really Matters in 2023
Read on to know four expert recommended SEO marketing strategies that can ensure success.
1. Focus more on user intent
User and search intent matters more than ever. This year, focus more on what your target audience is looking for. The advanced Google algorithm highly favors content that is aligned with user intent.
What is user search intent exactly?
The user or search intent can be described as the intention or goal of an internet user when writing a search term in the search engine bar. It is a key factor in SEO for higher ranking.
There are three common types of user intent; navigational, informational, and commercial. User intent is the key to creating useful content that boosts the relevance of your pages.
Plus, it is not advisable to create content without knowing if it will help the users achieve their goals. This means that if you create blogs and other forms of content keeping in mind user search intent, you’ll be promoted as a brand that deeply cares about user needs.
2. Use blogging for driving traffic
Long-form of content is quite popular for gaining organic traffic on the site and outranks your competitors. In fact, SEO Service marketers prefer blogs because they can provide a higher number of leads.
By consistently publishing long-form content such as blog posts over 2000 words, website owners can get more traffic. Plus, blog posts can help you increase your ranking on Google.
According to the latest blogging statistics, 77% of people read blogs daily and that 61% of online consumers purchase a product after reading a blog about it. These compelling stats are enough to motivate you to add blogs in your content marketing strategy.
Some ways to improve the quality of blog posts and get high ranking:
- Know your niche.
- Write on valuable and helpful topics.
- Create catchy titles.
- Incorporate relevant keywords into the blog post and titles.
- Add helpful links and resources for users.
- Always add social sharing buttons.
- Include images to boost readership.
- Promote blogs on social media.
- Add short videos in your blogs because Google gives high ranks to video content.
3. Make your site mobile-optimized
With technological upgrades, your SEO marketing strategy should also upgrade. The number of mobile phone users growing at an exponential rate across the globe. With this, it is important to create sites that can be easily opened and navigated through mobile phones.
There are few eye-opening SEO guide for beginners that prove why mobile optimization matters. According to Webfx, 77% of Americans today use smartphones and 52.2% of overall site traffic comes from mobile phones.
Mobile experience is different from desktop experience. This is how a mobile-optimized website looks.
Benefits of having a mobile-friendly website:
a) Improved user experience
User experience is very important for increasing user average time on site and user engagement. If your site is easy to access and navigate on smartphone, chances are users will leave your site instantly and won’t return.
b) Higher SEO rankings
Google has started to prioritize mobile-friendliness is a key factor for page ranking. This means that creating a mobile-friendly site can improve your exposure over the internet.
c) More business
This seems quite obvious. User experience has a direct relationship with customer purchase intention. A good online user experience can help businesses bring more traffic and customers.
4. Use long tail keywords and phrases
- White Nike shoes with blue stripes
- Where can I find my windows product key?
- Best restaurants serving Italian food in New York
The above mentioned are the examples of long-tail keywords that are quite popular. As search engines are equipped with machine learning and artificial intelligence capabilities, they are able to target niche audiences instead of masses.
According to a leading SEO Service Company, it is important for webmasters to include long-tail optimization as part of their content marketing strategy. Free tools like Google keyword planner and Ahrefs keyword explorer can help you with that.
The final verdict
There’s no single rule for SEO success. However, SEO experts should stay updated on the latest SEO news and trends and don’t hesitate to embrace changes in your SEO marketing strategy in 2023.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
