As we are in the Digital era, where SEO (search engine optimization) is essential for every website to rank higher on search engines. We use many different methods in SEO including on-page SEO, off-page SEO, technical SEO, and local SEO to boost a website’s keyword ranking. In this post, you will get the best SEO Checklist 2023 that you can implement on your site to perform better on SERPs.
SEO (search engine optimization): SEO is the best practice to optimize any web page to increase its visibility and keyword ranking on search engines like Google and Bing. By doing search engine optimization of any website, we can get more traffic and business leads from that site.
SEO Checklist 2023
1. Keyword Research
In SEO, the keyword is a word or phrase that any person can use while searching for any information on a search engine. For any web page optimization keyword, research is an essential part, which can help to drive more traffic to your site. You should always put relevant keywords according to your business on your web page. If you are running a new site, you can choose keywords that have high search volume and low competition.
There are also a lot of SEO keyword research tools including Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, etc. that you can use to do keyword research and get more relevant keyword ideas for your website.
2. Competitor Site Analysis
Competitor Site Analysis is also a part of SEO, where you can analyze your competitor’s website’s traffic, backlinks, keywords ranking, and much more via using SEO tools like Ahrefs, SEMrush, Moz, etc.
3. Website SEO Audit
A Website SEO audit is a process of analyzing any website for better optimization for search engines. SEO audit of any webiste can also help to identify technical issues, including Website speed, sitemap, mobile responsiveness, and more. For a full website SEO Audit, you can use free or paid SEO tools and improve your website SEO performance on search engines, like Google and Bing.
4. On-page SEO
On-page SEO or on-site SEO is the process of optimizing any web page to rank higher in search engines and gain more relevant organic traffic. In on-page SEO (search engine optimization), all SEO activity, including content optimization, meta tags optimization, heading tags optimization, image optimization, etc are performed within a specific web page of any website.
On-page SEO checklist
- Page title Optimization.
- Content optimization.
- Heading tag (H1…H6) optimization.
- Define keyword position within web page content.
- Image Alt-text optimization.
- Internal linking.
- Meta title and description optimization.
- Add schema markup
- Page URL optimization.
5. Off-page SEO
Off-page SEO is a technique to increase a website’s authority and visibility in search engine results pages (SERPs). There are many off-site activities we can do in Off-page SEO, including Link building, Social media posts, article submissions, etc.
Off-page SEO checklist
- Creating valuable backlinks for the website or a particular web page.
- Social media and bookmarking.
- Article posting / Web 2.0 site creation.
- Forum posting.
- Classified submission.
- Image submission.
- PDF/ PPT submission.
- Business listing / Local listing
- Video submission.
6. Technical SEO
Technical SEO helps to optimize any site’s technical aspects, including website speed optimization, XML Sitemap Optimization, AMP optimization, Schema markup, etc. Technical SEO is an important part of website SEO which also helps search engines understand the content and structure of the website. By improving the technical SEO of any site you can enhance the crawling and indexing process of your web pages.
Technical SEO checklist
- Improve website speed for desktop and mobile
- Ensure the website is mobile-responsive.
- Implement HTTPS/ SSL.
- Use secure and the best web hosting services.
- Optimize the 404 page.
- Implement structured data.
- XML Sitemap Optimization
- Add your site to webmaster tools.
- Optimize Robots.txt.
- Canonical URLs / Breadcrumb Menus.
- Optimize Accelerated Mobile Pages (AMP).
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