Search engine optimization in easy words is a way to increase the traffic of your website by making it appear on the top of your search.
There are two ways to increase traffic and do the marketing for your website
- Organic marketing
- In organic marketing
Organic marketing-
Generating traffic for your site of the company or website naturally with time without wasting money on paid form of promotion of the site.
Anytime you don’t spend money on increasing the reach of your website is called organic marketing. It is known to be the top most pick of any business as it is very easy and cheap way of getting customers attracted to your website and to aware them about your business or product.
In organic marketing-
This type of marketing involves the use of money, also known as opposite of organic marketing as it is a paid form which involves money for advertisement or digital platform to showcase the website and help it to reach the public. It requires a huge amount of money and time also people hire many big agencies and spend money on them to boost the business by taking there help.
Marketing covers a large section of the society and it includes activities such as promotion, selling, buying, and services of the product. Marketing of a product or service can only define the success or failure of that company.
There are few steps that are taken to increase the buying and selling of products through marketing-
- Identification and selection of product, which is the most vital part of the marketing strategy as finalising the product to be sold in market is really important, you should always know your target audience.
- Determination of price, price selection to target the audience is really necessary as there are variety of audience available but our product and the cost should be suitable to all the targeted public, so that anyone can buy easily.
- Place of the product or distribution channel in case of online business is really important and requires a lot of work.
- Promotional strategy should be very strong and should be able to target your choice of audience within no time.
It is really important to choose for organic marketing as it is really helpful for the company as well as the public, people will easily rely on you if known through a trustworthy source rather than from some spam.
Organic marketing is done free that means without the involvement of extra money which can also save a lot of money for many companies also for startup companies spending extra money can be a bit difficult so organic way of gaining traffic for your site can be helpful. There are some strategies we can apply for our website to gain organic audience easily :-
- Search engine optimization – Providing good content to your audience and using seo friendly key word to help reach on top in the search bar of the target audience is a very easy and a helpful way to attract a larger audience.
- Social media – As everyone knows social media these days is a very large platform for attracting a wide audience platforms such as- instagram, Facebook, twitter and snapchat have been a good platform to tell your customers not only about the product but also about how it helps to solve there issues and provides value to it.
- Content- The content of your blogs and articles should be very fascinating and informative for the audience so they get a clear about what you are trying to sell or tell them with your product. It should help them with what they are looking for.
- Consistent- Be regular about your work as consistency is the key to good organization and successful business. No one likes person who is delayed and doesn’t have a professional look to their work, keep updated with all the above mentioned points and try to gain more and more organic audience without much hassle.
But when we see through both inorganic and organic marketing both have their own advantages as when a business is new and needs to grow faster and reach greater audience in less amount of time paid form of advertising or SEO agencies are appointed to help the companies increase the demand of the product.
Also if a company wants to be successful for longer term of time it needs a combination of both marketing strategy to balance as it will be really helpful.
But nowadays there are many platforms which are providing us with many offers for SEO or are providing us cheap SEO techniques, and many companies wonder if it a good idea or a bad to go for one which is cheap or one which is expensive but can be helpful and trustworthy?
I guess the answer is very clear as the one which is cheap can be seem to be very good in the beginning as it is helpful and also provided at low cost but agencies which take high amount for maintaining the website or your company and to increase the traffic of your page and make it successful for longer period of time are actually what you should look for, as it can be a one time big investment but the results got from spending a huge amount will take you to a ladder of success.
Whereas one which is cheap might seem to be very nice but can be very negative for the companies progress in a longer period of time, let’s look at simple 5 major reasons why you should avoid cheap SEO packages–
- Low quality content – The quality of the content provided for your website may not be as good or informative content to target your audience, also they can use the work of other sites as well which will or can cause copywriting or duplication issues as well.
- Focuses mainly on the rankings- A wrong or cheap SEO does not have all the knowledge required to gain traffic for the page so they can focus on wrong keywords of the website which will not be helpful at all and can cause negative impact on the traffic. As in a longer term as welll you will not have a good amount of traffic for your website.
- Bad quality links- cheap SEO packages won’t provide you with good quality links and can merely provide you with original links, which means they are totally wasting your time and money.
- Experience is the key- As we have always known that a person who has experience in any field can work better than the one who is new in the market, also experience requires more money which means people with more brains don’t work for less amount of money rather they charge a high amount but provide you with quality of worth with authenticity. Whereas a cheap agency will hire cheap labour and cheap labour is usually fresher which will lack the experience of the industry.
There is always a difference between cheap and affordable. It is basically what you spend is what you get if you are not willing to spend a affordable amount on your marketing strategy than you will not be able to stand out of your competitors. Nowadays it has been very important to stand out of the crowd and look different from all of those who are providing the same service like yours, with SEO agencies you can likely to get more ideas as you get more brains to work off with rather than you are the only person striving for ideas to boost the business. SEO agency work with you on your website and provide good quality plagiarism free content for your website.
They also maintain your website on daily basis by posting new articles, blogs and images so as to keep your audience updated. They also give you new ideas to grow the business fast. But whereas cheap rate providers work according to the amount they are being paid, they don’t fulfill all the requirements of a company.
It is really important to hire a SEO agency offering customized SEO packages for your website as one person can’t handle all the workload and agency can help you boost your business in no time and reach from a ground level to skies in no amount of time, with the help of correct keywords, SEO, good quality content, plagrism free content and experience. It is your mindset to choose the cheap or affordable and good agency which will be helpful for you in longer terms of business. It is always better to do your work on your own than to spend little amount of money on cheap companies and ruining the reputation of your company build so far.
Falling for the words of cheap agencies and Saving a good amount of money in the starting might look a good idea for the business but can wreck you and your business in a longer term.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
