OpenAI has officially transformed ChatGPT from a chatbot into a powerful digital platform. On December 18, 2025, the company launched the ChatGPT App Store (officially called the App Directory).
This new marketplace allows developers to build and launch third-party applications that work directly inside the ChatGPT interface. Here is everything you need to know about this major update.
What is the ChatGPT App Store?
The ChatGPT App Store is a central hub where users can find and install apps to enhance their AI experience. Unlike the older “GPTs,” these new apps are more powerful. They can perform real-world tasks like booking a flight, ordering food, or editing a photo without you ever leaving the chat.
Key Features for Developers
If you are a developer, this is a “gold rush” moment. OpenAI has released several tools to help you build:
- Apps SDK: This software development kit allows you to create interactive UI components. Your app won’t just be text; it can have buttons, sliders, and custom windows.
- Model Context Protocol (MCP): This protocol helps your app bring its own data and context into the conversation safely.
- App Submission: You can now submit your apps for review through the OpenAI Developer Platform.
- Monetization: OpenAI is exploring ways for developers to earn money. This includes selling “digital goods” and potential revenue-sharing models.
How the App Directory Works
Users can find your apps by clicking on the App Directory in the ChatGPT tools menu. Once an app is installed, a user can trigger it by “mentioning” it with the @ symbol.
For example:
- @Spotify: Find a playlist for a workout.
- @Canva: Turn a chat outline into a slide deck.
- @DoorDash: Order a meal based on a recipe you just discussed.
FAQs on ChatGPT App Store
1. Is the ChatGPT App Store free for developers?
Developers can currently submit apps through the developer portal. While there may be costs associated with API usage, OpenAI is focused on building the ecosystem right now.
2. How do I submit my app to ChatGPT?
Log in to the OpenAI Platform, navigate to “Manage Apps,” and follow the submission guidelines. You will need to verify your identity or organization.
3. Can I make money from my ChatGPT app?
Yes. OpenAI has stated they are exploring monetization options, including digital goods. In the future, developers may be able to charge for premium features.
4. What is the difference between a GPT and a ChatGPT App?
A GPT is a custom version of the chatbot. A ChatGPT App is more advanced; it uses the Apps SDK to create a custom user interface and can connect to external services more deeply.
5. Which major apps are already available?
Early partners include Spotify, Apple Music, Adobe, Canva, Expedia, and Zillow.
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