On-page SEO, Off-page SEO, and technical SEO are the types of search engine optimization and the best practices to optimize any website or web page on search engines, like Google, Bing and DuckDuckGo to rank and gain more organic traffic. In this post, you can learn the difference between On-Page vs Off-Page vs Technical SEO. Today, If you want your website to perform well on SERPs then you can’t ignore any of these three types of SEO, All of these are very important for any site’s organic SEO growth.
What is SEO (search engine optimization )?
SEO is the process of website or web page optimization that can improve the visibility, user experience and organic (natural or unpaid) search result position of any web page.
There are mainly three different types of SEO:
(1) On-page SEO (2) Off-page SEO (3) Technical SEO
On-Page SEO vs Off-Page SEO vs Tecnical SEO
| On Page SEO | Off Page SEO | Technical SEO |
|---|---|---|
| Web page optimization | Link building | Website speed optimization |
| Title & meta tag optimization | Profile creation/ Web 2.0 submission | XML Sitemap/ robots.txt |
| Heading tag (H1..H6) optimization | Social media/ Bookmarking | Web Hosting/ Https |
| Image optimization | Video posting/ Classified submisison | Fixed duplicate content issues |
| Internal linking | Reviews/ Business listing | Canonicalization/ structured data |
What is On-page SEO?
On-page SEO is also known as on-site SEO. It is a practice of optimizing any webpages content to gain organic traffic and keyword ranking on search engines. In on-page search engine optimization, all activity happened within the web page of any site.
On-page SEO techniques are:
- Page title Optimization.
- Content optimization.
- Heading tag optimization.
- Define keyword position within web page content.
- Image Alt-text optimization.
- Internal linking.
- Meta title and description optimization.
- Page URL optimization.
What is Off-page SEO?
Off-page SEO is also known as Off-site SEO. Creating external backlinks for any website or web page is the core of Off-page SEO. It is the best practice for improving website visibility and domain authority (DA).
Off-page SEO techniques are:
- Creating valuable backlinks for the website or a particular web page.
- Social media and bookmarking.
- Article posting / Web 2.0 site creation.
- Forum posting.
- Classified submission.
- Image submission.
- PDF/ PPT submission.
- Business listing / Local listing
- Video submission.
What is Technical SEO?
Technical SEO is a technique for optimizing any website’s speed and its server performance that can help search engine crawlers to crawl and index any site more effectively. It is the best practice to make the website free from technical issues and optimize the infrastructure.
Technical SEO techniques are:
- Improve website speed for desktop and mobile
- Ensure the website is mobile responsive.
- Implement HTTPS/ SSL.
- Use secure and the best web hosting services.
- Optimize the 404 page.
- Implement structured data.
- XML Sitemap Optimization
- Add your site to webmaster tools.
- Optimize Robots.txt.
- Canonical URLs / Breadcrumb Menus.
- Optimize Accelerated Mobile Pages (AMP).
Conclusion
This post will be helpful for you to know the types of SEO (on-page, off-page, and technical SEO) and their difference. If you are a beginner in SEO then it is most important to know the SEO and its techniques to optimize a website’s performance and organic ranking on search engines.
Note: You can stay connected with our post category “Learn with DWS” where we keep sharing more information about SEO practices and their new techniques.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
