There are two most popular types of SEO, Including on-page SEO and off-page SEO(Backlinking). Here in this post, we can learn everything about on-page SEO and also understand how on-page SEO is essential for every website to improve search visibility and traffic.
What is On-page SEO?
On-page SEO is a technique for on-site optimization of your website or web page, wherein all SEO activity happened within the website that can help to increase any website visibility on search engine result pages (SERPs). Through using this method you can also help the search crawler to understand your web page by some of web page elements like meta title, meta description, heading tags (H1 to H6), internal links, keywords, Image, content, sitemap, etc.
There are lots of SEO Audit tools that can you use for On-Page SEO analysis of your website and check your web page keyword ranking and visibility on SERPs.
Here we would also recommend some free SEO audit tools, which are:
- Google search console (Google webmaster): This tool is completely free for web page indexing status checking and website visibility analysis on the google search engine result page.
- Google Analytics: This tool is also provided by Google for free. Using this tool you can track website traffic in real-time.
- Ahrefs: Ahrefs also helps you to monitor your website traffic, backlinks, and keywords analysis. But if you want to use its more advanced feature then you have to purchase this tool. Here you can also get 7 days free trial.
- Moz: Moz is the most popular SEO tool for DA, PA, and spam score analysis of your website. Apart from this, you can also use it for a full audit of your site including keyword research, backlink analysis, traffic monitor and many more purpose.
In the current situation, if you want a website good to perform then you have to work on-site SEO according to search engine guidelines.
We all know the “Content is the king” and this is the on-page SEO factor where you can optimize your website content and use your target keywords on it to bring targeted visitors to your site. There are many Keyword research tools that can you use to get the best keywords for your web page content.
Let’s know About On-Page SEO Techniques
There are many different types of on-page SEO guides and techniques that you should consider before executing your website on the internet. Here we have considered some of them:
1. Content Creation & Optimization
- Keyword density: Keyword density is just a percentage of a keyword that appears on a web page compared to the total number of words on the page. Ideally, It should be around 1.5% percent of the whole words of the web page.
- Heading Tags optimization: Every content must have heading and sub-headings tags for defining some particular points which make your content more SEO friendly and easy to readable. Heading tags have 6 types, including H1, H2, H3……H6 wherein you can use the H1 tag once on an article, H2 can be used 2 times, and H3…H6 you can use accordingly but avoid using too much. Apart from this, you can also use your
- Keywords optimization for the web page: We can optimize any web page or post by using target keywords in our content. It would be best if we can use our primary keywords in the first paragraph and again in the last paragraph. You Should avoid over-optimize your content with keyword stuffing that will badly impact your web page ranking.
- Use Alt attribute in the image: We should use alt attribute or tag in all images which are available on any web page or post. Try to use your primary keywords in the “alt tag” of any one image that can help to boost the traffic on your image in image searches.
- Internal linking: Internal linking is the best way to pass your one-page rank to another, it will also help your readers spend more time on your post. Make sure the internal link must be relevant to the original post. It will also help to pass link juice from one web page to another page. There are also some internal linking plugins for WordPress Websites that can be used to add automatic relevant links to your post.
2. Create SEO Friendly Web Page/post URL or Permalink
3. Meta Tags Optimization
Every website must have meta tags to provide information regarding the webpage. Meta tags are also known as meta elements of your website which cannot be displayed on your website but can be understood by search engine crawlers or bots and also visible on the search engine result pages.
Here know about meta <title> and <description> which one is the most popular factor for on-page SEO
You should always use a unique meta title and description of your web page and try to use keywords targeted at that which will boost the page ranking of your website. Also, make sure that your meta elements should contain relevant information as per the content of your web page.
Meta title length limit: Google mostly displays the first 50–60 characters of a title tag
Meta description length limit: 55–160 characters
Also know: On Aug. 24, 2021, Google announced a new way of generating title tags for web pages. Google can rewrite or change your title tag appearing in the SERPs.
4. Add Schema Markup to your website
Schema markup is also known as the structure data of your website. Schema is used to tell the search engine’s crawler what specific data or information about your site contains. This is also utilized for On-page SEO that can increase your website visibility on SERPs and gain more Click-through rates (CTR). In our previous post “What is Schema Markup?” you can know more about it.
5. Improve Web Page Load Time Speed:
Today website speed optimization is one of the best SEO factors for on-site. Page speed does more affect your direct SEO ranking of the website. If the speed of your website is not good then it can increase the bounce rate and make your website perform in front of the visitors. Make sure your website speed must be good for both mobile and desktop. There are many factors that can impact your web page speed, some of them are Hosting, image size, javascript coding, iframe, Plugins, Traffic volume, etc. It would be great if your page speed has 90 and above out of 100.
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