Choosing the right wholesale eCommerce platform is like choosing a partner for life. No matter how beautiful, rich or famous your partner is, you will eventually split up if the chemistry is not correct. Selecting a business eCommerce platform is just as important as choosing a business partner in real life, especially if you strive to be one of the best wholesale websites online. You need to find the perfect match and choose one that can give your business what it needs to thrive and grow.
Today’s digital landscape makes it easy—and affordable—to start an online store selling products to customers all over the world without having to invest millions of dollars in marketing and advertising campaigns.
According to Statista, there are currently around 2 billion consumers using the Internet globally, with more than $2 trillion worth of transactions being made online every year. With these statistics in mind, now might be a good time for you to start selling online and take advantage of this tremendous opportunity.
Here are Key Points to Make The Best Wholesale Website
Compatible and straightforward eCommerce platform
The eCommerce platform will be the backbone of your wholesale website. It needs to be compatible with the devices that buyers use to visit your site, easy for them to navigate and purchase from, and secure enough, so customers don’t have a bad experience.
Look for an eCommerce platform that makes it simple to add products and handle orders (and won’t charge you extra fees). The search engine should also be strong—it’s one of the most critical ways people find products on any website.
Be available where your buyers are
You’re not just selling to buyers. You’re selling to the people who are buying. If you want to find new customers and keep existing ones happy, your website has to meet their needs.
There’s much talk about making websites responsive (able to adapt their layout based on the size or type of device used), but what does that mean?
It means that if someone visits your site on their phone they should see something different than they would if they visited your website using a desktop computer. This is essential as more shoppers are browsing online from mobile devices than ever before.
Powerful shopping cart
- Provide a way to manage inventory
The ability to manage your supplies is essential if you want your customers to feel secure and confident in placing wholesale orders on your eCommerce site. Make sure there’s a comprehensive system in place for keeping track of what’s on hand at any given time and make sure it’s accessible from anywhere on the site, not just in one specific area.
- Provide a way to manage orders: You’ll also need an easy-to-use order management system that allows you to easily see what items have been ordered, who their intended recipients are when they’re expected to arrive—and if they’re already shipped or not yet prepared for shipment (which can help reduce delays).
- Provide a way to manage customer accounts
Secure hosting
No matter how great your site design and product selection may be, your customers won’t buy from you if they feel like their payment information is not secure.
All too often, we live in an “if it ain’t broke, don’t fix it” world. This can be especially true regarding security since most people don’t think that their online data is at risk until something happens—like a breach or phishing attack.
If you are going with an off-the-shelf platform for your web store (such as Shopify), ensure the platform has been updated with all of the latest security features. If you have chosen a custom solution, then make sure all parties involved have taken sufficient precautions when designing and building out the site so that security is built into every aspect of its function.
Quick search feature
Of course, a good search feature is one of the most critical components in any eCommerce site. And while it may seem obvious, there are quite a few elements to remember when considering how to make it work for you. The first thing you should consider is how easy it is to use.
You want your customers to be able to find what they’re looking for quickly and efficiently—and that means having an intuitive interface that doesn’t confuse them with too many options or leave them feeling overwhelmed by unnecessary bells and whistles.
Next up: User-friendliness! Your search functionality should be fast and responsive as well as accurate so that users don’t have trouble finding what they need quickly—and at the same time, don’t get frustrated by misfires caused by glitchy software or inaccurate results due to irrelevant keywords being used during searches (or not being used when they should).
You also want the search feature to be flexible enough so that users can get precisely what they need even if those needs aren’t always conventional (e.g., maybe someone wants something similar but not quite identical?). In addition, providing comprehensive results means more people will find exactly what they’re looking for—saving time and money while improving customer satisfaction levels overall.
Easy and safe payments
You want your customers to load up their carts, click “checkout,” and not think twice about where the money is going. You want them to be able to pay with a single click, no matter how many items they’re buying.
In addition, you want them to feel safe about entering their credit card information into your site.
Finally, since shipping costs are often an afterthought for eCommerce shoppers—and one of the main reasons they abandon carts—you don’t want them thinking at all about what those costs might look like when they check out. In other words: You need payments that are easy and intuitive.
Customization options
Customization is all about creating a unique, one-of-a-kind look for your website. When customers are shopping for products, they want to know that what they’re buying is unique and exclusive. Customization options make this possible.
Customization options should be easy to use, available no matter what type of user you are (newbie or expert), available at all times, and easy to find in the first place.
Extensive support
If you’re operating a wholesale eCommerce site, you need to make sure that the features are in place for your customers and sales representatives. This means that your customer service features, e-commerce support features, wholesale support features and customer support features should all be included on your site.
These types of tools must be part of any wholesale eCommerce store because they allow users to communicate directly with each other through the platform. This can save time for both parties involved because it eliminates unnecessary phone calls or emails trying to get answers about orders or payments (or whatever else).
How to choose the best wholesale eCommerce platform?
- Compatibility with your current business model.
- Ease of use.
- Security.
- Ability to grow your business and make more money faster.
In summary
We hope that this article has helped you with the process of choosing an eCommerce platform for your wholesale business. There are many options out there and they all have their own pros and cons, so it’s important to know exactly what you’re looking for! Remember, the best way to find the right platform is by doing research first before diving into anything new.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
