Guest posting is a great way to reach out to new readers and enhance the credibility of your business while sharing informative content with the audience. You increase your company’s visibility to new audiences every time you get a new guest blog published online on a popular site. It also enhances your chance of ranking your site on top of SERPs (Search Engine Result Pages) on specific keywords.
Did you know that over 60% of SEO professionals and website owners opt for one to five guest posts per month? It means you should frequently get a new guest post or even more published online on various blog sites. With regular guest posting, you may never know how many new users you reach out to through a single blog post.
What Does Guest Posting Mean?
The ideal practice is to get an informative (SEO-optimized) article published on another blog site in exchange for sharing your website’s link.
However, don’t forget that relevance is the key. If you are selling automobile spare parts, you shouldn’t attempt to write about fashionable outfits.
But what scares most business firms is what if their guest posting strategy didn’t click?
This question is inevitable if you are getting started with guest post writing. But, then, you need not to worry. Through a meticulous guest blogging strategy, you can up the game.
Here are some simple tips and tricks to take your guest posting strategy to a new level.
Find Relevant Blog Sites
It is the first step to executing a meticulous guest post strategy. Next, you should organize and list sites that accept guest posts from external sources.
The blog site on which you want your blog or guest post to be published should be relevant to your business. And most importantly, the article needs to come up with a fresh perspective on any uncommon topic.
Trendy topics are welcome but don’t forget that even your competitors are writing on the same topics and themes. So, writing on uncommon or never-heard-before topics can work better.
For example, as an e-commerce store, you can write about the importance of logistics for online stores. But what’s stopping you from writing on the top 5 futuristic trends in e-commerce businesses? Don’t forget that whatever you write should relate to your business.
Writing guest posts for the sake of doing so or just because others are doing it is seriously dissuaded. Instead, take help from a guest blogging services expert to optimize your guest posting strategy and improve your website’s ranking.
Track Necessary Details
If you are not tracking your guest posting records, it can badly affect your business later.
For example, you cannot get the same guest post published twice anywhere. If you do, even accidentally, you could run into legal troubles.
That’s why you should use a google spreadsheet to keep track of guest posts that are published, in-review mode, or rejected.
The spreadsheet should have the following key details: DA of the site, contact email address, the date of submission of the blog post, and status of the post submitted—published, rejected, or under review.
Choose Catchy Titles
Guest blogging plays a dominant role in both SEO and content marketing. But you can’t write something which has already been written. Here, you have to use your creativity. You should have something new to share.
For example, if you are writing about the latest fashion trends, you’ll see plenty of published articles on this theme. But if you choose How to be a fashion influencer and online apparel seller at the same time, you won’t find too many articles. Such a catchy title is always a big plus in guest posting. Readers won’t mind spending a few minutes if the title makes them think or ponder!
Besides making your article 100% unique, choosing an uncommon topic is also crucial.
Alternatively, contact the blog site owner to discuss what type of guest posts they are looking for. Never write a guest post without going through the blog posting guidelines. Read them first before you start writing.
Add Images And Infographics
Writing a good guest post can take time. Adding relevant, high-quality images and infographics (wherever needed) makes your guest blog look more professional. Even the site owner likes articles that are complete and ready to publish than those that require further editing or changes.
Wrapping Up
Guest blogging can create endless opportunities for your business. It helps drive necessary traffic to your website and allows you to present yourself as an influencer. So, what are you waiting for? Follow these tips and see how they can transform your business.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
