Facebook ads are a powerful way to promote businesses of all sizes using social media platforms like Facebook and Instagram, which can also increase your reach to new customers and drive brand growth. If anyone wants to learn how to run Facebook ads and what its process is, then they can stay in this post. Facebook Ads can Increase your Social Media Engagement, Audience Reach, Business Leads, and Brand Awareness. Facebook ad campaigns allow their users to target their audience based on demographics like age, gender, location, and interests, which can be helpful to boost more ROI at low money spent on your Facebook ads.
What are Facebook ads?
Facebook ads are the paid promotion method where businesses and individuals can online promote their products, services, or brands to a targeted audience on the Facebook social media platform and across the other Meta network, which includes Instagram, Messenger, and WhatsApp.
There are various formats to run Facebook ads: –
- Single Image and Video ad:
This one is a simple Facebook ad format that features a single image (graphic) or video (short clips or longer video)
- Carousel ads:
In a Facebook Carousel ad, you can showcase multiple images or videos that users can swipe or Slide through.
- Collection ads:
Collection ads are a combination of carousel ads and shopping ads. Collection ads are suitable for eCommerce brands or online shopping products, allowing users to purchase products from the ad directly.
- Stories Ads:
Stories ads are mainly built for mobile and appear within the “stories” feature of Facebook and Instagram.
What is a Facebook Business page?
A Facebook business page is just like a profile page, which can be used by any business and organization to connect with their customers and share information about their products or services. Facebook Business Page allows you to use more analytics tools that can help understand how people engage with your page.
What is Facebook Ads Manager
First, you must have a Facebook business page to use Facebook Ads Manager. You can’t use Facebook Ads Manager to run your ads if you don’t already have a Facebook business page. Facebook Ads Manager is just like a tool to create and manage Facebook Ads campaigns.
How to Create Facebook Ads – Follow the easy steps:
To create Facebook ads, you must have a Facebook business account and a Facebook Ads Manager account. If you already have these two, you can follow the given steps to make your ads on Facebook.
Step 1: Go to Meta Business suite (business.facebook.com) by logging in using your personal Facebook account.
Step 2: Within the Meta Business suite, click on “All tools” then navigate to Ads Manager, and click on it.
Step 3: Within the Ads Manager, you’ll get a dashboard where you see your campaigns. However, if you have never created any ad, then it will show empty. To create a new Facebook ad campaign, click “Create.”
Step 4: Choose your campaign objective; below can see the available objectives for your campaign:
- Awareness
- Traffic
- Engagement
- Leads App
- Promotion Sales
Step 5: Start a new campaign with your specific campaign name and click on “Next.”
Step 6: Within “Ad set name” you have to do the following things:
- Wherever you want your conversion, choose the conversion location (website, app, messenger, WhatsApp app, or call).
- Set your budget and schedule (Start date).
- Select your Location and age.
Step 7: Within “Ad name” you can do the following things:
- Select your identity such as your Facebook page and Instagram page where you want to represent your business in ads.
- Select the format or structure of your ad including single image or video, carousel, collection, etc.
- Select the destination where you want to send your people after they click on your ad, it may be your website and FB instant forms.
After following all these above steps you can almost create your Facebook ad campaign, and then you can execute or run your Ads on Facebook and other meta-network platforms like Instagram, Messenger, and WhatsApp.
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