Top 7 Ways: How Artificial intelligence (AI) is Transforming the Mobile app Industry in 2023?
The way humans interact with machines has been redefined with the involvement of Artificial Intelligence and Machine Learning. You can observe how impactful this new communication has been in various industries. From enhancing the overall experience of the users to being able to attain innovative solutions for the users, there are many ways in which the technology has transformed how we use and interact with mobile apps.
It is not just smart, but also trying to be more human. We can talk about the way they have managed to transform the driving experience. From interacting with us on our day to making it easy for us to unlock the car from our homes, there has been a massive transformation. A lot of modern time cars are using this technology for smarter connectivity and better experiences.
While the adoption has been fast, it has not become a mass technology as yet. That should take some time though.
43% of the digitally mature organizations claim they have a good and defined AI strategy. (Adobe)
63% of businesses believe that the only way they can reduce costs is through the adoption of AI. (Forbes.com).
Artificial Intelligence is the technology that seems to be paving the way for more intelligent machines and a better future for humans.
Let’s take a quick look at how AI has mastered the art of transforming mobile app experiences.
1. Data-driven Insights with IoT
While the technology is definitely driving more users towards it, you need to understand that stand-alone technology may have limited capabilities. You can unleash the power of this technology when used alongside another powerful technology.
The Internet of Things has redefined how data is driven into businesses and the amount of knowledge we have about the processes in real-time. considering a combination of these two technologies can prove to be incredible for your business. it will enhance how you view a particular decision and will enable you to make the right and relevant decisions, keeping all the stakeholders in mind.
All the devices are connected, and information will flow in from all the devices relevant to your business. Once you have all the data, you will be able to run the algorithm and build insights. Basically, with the right solutions, you have the ability to make decisions in real-time.
2. Improved Search Engine Results
The search engine is more empowered and produces better results as a result of the amalgamation with Artificial Intelligence. You will see that AI has led to an interesting way in which search engines view the users, and their ability to understand the users better.
For instance, earlier, search engines would run the query and provide results accordingly. AI has truly redefined this method. With AI, search engines understand the user, provide search results based on past and present queries and also based on the search results of other users.
Apart from this, you can also command for search using voice and images, which means if you don’t know the name and you have some context related to the search, the engine would be intelligent enough to guide you to your product. Isn’t that amazing?
3. Translating in Real-time
Traveling to a new place means getting accustomed to a new language as well as new people and culture. However, you won’t be in a culture shock if you knew the language of the people and what you call certain things in the local language. It is not possible for you to learn all the languages though. So, you can get a good application that is powered by Artificial Intelligence, and they should help you in the new country with a new language.
If you want to know what to answer to a particular question, you ask the app and it offers a reply in real-time. This has led to a massive improvement in the overall travel experience. In fact, a lot of travel apps have incorporated this feature for better customer experiences and improved conversions.
4. Better Security
When it comes to detection of fraud or uncertainty, there is nothing that comes close to Artificial Intelligence. It can not only forecast the errors that are existent as part of your app but also choose to expose the hackers when the need arises. In fact, fraudulent practices can come to a complete zero if used properly.
For instance, credit card fraud can be easily detected with the help of Artificial Intelligence. You will notice that when the credit card is swiped at an unknown location by an unknown person, the AI runs an algorithm to detect if the transaction was right or not. There are a few things fed into the algorithm which enables the machine to complete the detection process. Once done, and if matched, the transaction is allowed. This is just one case where intelligent technology will help improve security. There are going to be numerous experiences as and when needed. In fact, you will notice that when combined with Blockchain, the technology will unleash its superpowers.
5. Chatbots for Customer Service
A discussion about Artificial Intelligence remains incomplete without talks about customer service. You will notice that chatbots are being favored by the smaller setups and startups as they allow you to interact with the customer, and get their queries on record. Apart from this, you won’t need to invest in specialized resources for normal interaction and query resolution. The chatbots are quite capable of carrying out these interactions, which means you can save money on resources and invest them in your core duties.
6. Facial Detection
The aspect of facial detection is linked to security in one way or the other. Now your biometrics will up their game with facial detection. Already, there are several phones that are using this technology. With time, apps will also allow you to use them only when they detect your face on the screen, and they believe that you are unlocking the phone. This way, your banking apps and other services will be highly secure and there is no way anyone can use your phone without your permission.
7. Improved Personalization
This is one of our favorites when it comes to understanding Artificial Intelligence. From being personal to you as your assistant to offering personalized solutions to you as a user, there are many instances of personalization that comes with this technology.
For a simple example, we will consider an e-commerce store. Based on your past purchases, the store can offer recommendations for products that might pique your interest. How will this help? It will provide you an insight into what products you may want, and the products they might want to sell to you. apart from this, it will also help increase the profitability of the store. This personalization is unique towards channelizing good customer experience and improving the overall customer satisfaction levels.
Summing Up
It is important for you to acknowledge the beauty of this technology, as it will not only redefine customer experiences but also improve your overall business. with this technology, you can improve your offerings, and create a better palate for the user.
Apart from being a technology that can work standalone, it has mastered the art of being curative and excellent with other technologies such as Blockchain and IoT. In fact, for better security and improved real-time decision making, you should create your app solutions in tandem with other technologies.
Pradeep MakhijaDigital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
