SE Ranking SEO Software Review: Start Improving Keyword Positions & Website Performance

Research and analysis are some of the most important keys to the success of your SEO campaigns. You should also have a tool where you can connect your Google Analytics and Search Console data and not have to switch between tabs.

SE Ranking SEO tools were created with this in mind. In one interface, you can access information about your target keywords and their performance, your pages ranking for those queries, competitors, backlinks, and much more.

In this review, we will focus on the features available, plus we’ll mention the 2-week free trial. We’ll answer frequently asked questions and review plans the company offers.

Find Out More About SE Ranking

Find Out More About SE Ranking

SE Ranking is a worldwide company with its headquarters in London, sales representatives in the US, and marketing in Kyiv. Its mission is to develop and maintain practical SEO tools to help specialists of any level analyze and optimize websites.

The tools we’re going to review below are easy to use, and if you have any difficulties, there’s a customer support Live Chat at the bottom of your screen whenever you need it.

Convenient graphs, neat folders with graph previews, and live and manual rechecks of data are available 24/7.

SE Ranking Review – More on the Best SEO Tools on the Platform

You can find multiple tools on the platform to research and track rankings of keywords in different locations and search engines, perform website audits, see how your competitors are doing, check backlinks, and more.

Keyword Rank Tracker

Keyword Rank Tracker

The Keyword Rank Tracker tool by SE Ranking allows you to:

  • Track rankings of keywords in chosen locations, both on mobile and desktop devices, as well as in different languages. All major search engines (Google, Yahoo!, Bing), as well as YouTube, are available.
  • Find out the dynamics of each tracked query over time and its Search Volume, Competition, Suggested bid, etc.
  • Monitor rankings of your Google Ads campaign result in Google Maps and over 35 SERP features (where your page ranks on the results page: People Also Ask, video results, featured snippet, etc.)
  • Add up to 20 competitors to the project and monitor the rankings of their keywords as deeply as you do for your own website (up to 200 SERP positions).

Website Audit

Website Audit

With the Website Audit Tool, you can:

  • Check a list of all the pages of your website with data on meta tags, links, and more
  • Calculate website health score (it can be any website: yours, a competitor’s, or a client’s) and see if any technical SEO problems hinder its online visibility and performance 
  • Check technical SEO metrics like security status, load time, HTTP status codes and redirects, and get information on the indexation status of each page along with robots meta tags
  • Check page resources (images, CSS, and JavaScript)
  • Get a list of all internal and external links and their status codes

Keyword Research

Keyword Research

The Keyword Research tool helps you analyze any keyword in the chosen language, location, and main search engines. You can see the core keyword parameters and analyze them by:

  • Difficulty score
  • Search volume
  • Cost per click (CPC) and paid competition
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Cost per click (CPC) and paid competition

Moreover, you can get keyword ideas with a direct match to your primary keyword, keywords related to your target query, and low search volume queries to optimize pages more efficiently.

Backlink Checker

Backlink Checker

The Backlink Checker tool will provide you with information about your backlink profile or that of your competitors/clients. All the data is sorted into handy graphs, which you can open to get a full report.

Backlink Checker 1

Backlink Checker 2

You can also monitor the total referring domains and backlinks and lost and new ones.

Backlink Checker 3

Backlink Checker 4

If that’s not enough, you can find out what locations the references come from based on referring IPs and subnets. An anchor text list is also available on the same page.

find out what locations the references

find out what locations the references 1

All the information you need is conveniently presented on one page. The content is interactive to get fuller reports for a comprehensive analysis.

Meanwhile, you can see detailed information on each domain and its referring backlinks, as well as anchor texts and your domain’s linked pages on separate pages. 

Competitive Research

Competitive Research

The Competitor Research Tool will show you the traffic dynamics of your competitors in organic and paid search. Again, all the data is on one page and easily accessible.

Competitive Research 1

You’ll also see the pages and subdomains that bring the competitor the most organic and paid traffic. Use this information to optimize and improve your strategies and get more visitors to your website.

analyze organic traffic

Plus, you can access the full list of keywords the competitor ranks for and see the distribution of keyword rankings. Each keyword can be analyzed according to key parameters.

Moreover, there are separate tabs to analyze organic traffic, pages, and organic competitors in detail as well as take a close look at the paid traffic, ads history, and check paid competitors.

What Plans Does SE Ranking Offer?

There are 3 main plans:

  • Essential.
    The Essential Plan starts from $39 per month (rank tracking for 250 words is included). You get 1 user seat with the opportunity to lead up to 10 projects with 5 competitors for each project. Also available: Website Audit for 40,000 pages, monitoring for 6,000 links, keyword grouper, 100 Competitive and Keyword Research reports a day (in total), on-page audit for 150 pages, the marketing plan, flexible SEO reporting, social media analytics, and management.
  • PRO.
    The PRO plan starts at $89 per month (rank tracking for 1000 words). You get 3 user seats and an unlimited number of projects with up to 10 competitors per project. Website Audit is available for 250,000 pages and monitoring for 30,000 backlinks. You’ll have access to Competitive and Keyword Research, which compiles up to 5,000 reports a day with 50,000 results per report, plus an on-page audit for 450 pages. In addition to the Essential plan, you can check historical data, and organic SERP history, monitor changes for up to 100 URLs, and use White Label functionality.
  • Business.
    The Business plan starts at $189 per month (2500 keywords). You get 10 user seats and an unlimited number of projects with up to 20 competitors for each project. It also includes a Website Audit for 700,000 pages, monitoring – for 90,000 backlinks, and Competitive and Keyword Research with 10,000 reports a day and 100,000 results per report. Check backlinks for 300 domains a day. There is page change monitoring for 250 URLs, a marketing plan, as well as flexible SEO reporting, Social Media Analytics and Management, White Label functionality, and access to the SE Ranking API.
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The number of keywords for rank tracking can be increased for an additional charge. Also, you can change the plan without any migration fee. 

Prices are given for the “daily” rank checking frequency. Checking positions every 3 days will provide you with a 20% discount, weekly – 40%. If you choose an annual subscription, you save 20%.

If you’re not sure which plan is right for you, there’s a Pricing Plan Calculator that will help you figure it out.

Benefits of Using SE Ranking

There are multiple benefits to using SE Ranking tools, including but not limited to:

  • Easy-to-use cloud-based SEO platform with a user-friendly interface
  • The ability to create a higher number of projects for yourself and your clients as your business capacity increases
  • The ability to create customized reports to show the progress of your projects
  • Cost-effective plans
  • Accurate keyword data with a worldwide database
  • The ability to get notifications for keyword ranking changes and updates in Website Audit

The company offers a balance of high-efficiency tools, competitive subscription costs, and top-notch customer support.

FAQ

Here you can find answers to the most frequently asked questions about SE Ranking tools.

Is SE Ranking accurate?

Yes, SE Ranking offers accurate data across search engines, countries, and languages. It has a worldwide keyword database, and by doing rechecks frequently, you can get the proper dynamics of each metric.

How to get a14 day free trial by creating an SE Ranking account?

Visit the main page of the website and find the Free Trial button.

Click on it and enter the needed data (SE Ranking only requires basic data to create your account).

Click the Start Free Trial button, confirm your email, and check out the tools offered by the company right away.

How can I check my SEO ranking?

Create a project in the tool and get data on your average website position over time, the traffic forecast, search visibility, percentage in the TOP-10, and more on the main dashboard. Alternatively, you can check all your keyword rankings in detail for every country and search engine separately.

Can I do SEO on my own with SE Ranking?

Totally! The tool is tailored for any level of expertise. That’s why it will be relatively easy for a beginner to get used to the tool, and for a professional – there will be a lot of data to access and analyze.

SE Ranking provides all the information an SEO specialist needs to run a website.

Is SE Ranking the best SEO tool?

It’s one of the best indeed. You can rarely see an instrument with accurate and comprehensive data that has everything from keyword research to backlink analysis. SE Ranking is standing solid in its niche, providing clear data and reports that meet your SEO needs.

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