Writing top-quality content can be challenging!
A survey unveiled that more than 95% of marketers agreed that content writing provides oxygen to their business.
But there is a bulk of content out there that is not driving the optimum results.
The good news is that you can hone your content writing skills with a little effort and practice.
If you want to improve content writing skills and get the ultimate SERP (Search Engine Result Pages), this guide has got you covered.
In this article, you will read some dos and don’ts of content writing that will help you get the desired results.
Eight Dos of Content Writing That You Should Consider
Remember, there is not any foolproof formula to write tailor-made content, but you can improve text’s readability with several tips and tricks.
1. Craft An Eye-Catching Headline
Your written headline decides whether the readers go through the rest of your article or not. So if you fail to pique interest from the very beginning, rest assured no one will read the text.
Therefore, you need to spark interest in your readers’ minds by writing a head-turning headline.
- Write It Concisely
Moreover, it should be brief enough to attract readers. It should be written within 6-8 words. If you want people to read the headline, keep it within these words.
How do I keep track of characters and words in a headline?
This is where the significance of an online letter counter comes into play. It helps you compute the actual number of characters, words, sentences, and even paragraphs in your text.
A reliable letter count online tool assists you in reaching the exact word count in shaping a headline.
Additionally, its demand rises when you craft meta titles and descriptions because you have to write them not more than 60 and 160 characters, respectively.
That’s why many expert copywriters and content writers benefit from an online letter counter. Last but not least, it assists you in keeping the text’s symmetry unchanged.
2. Write A Strong Hook To Capture Readers’ Attention
Writing a killer headline does not guarantee your article’s success. Instead, you have to write a hook that attracts readers from the very beginning.
You have 3-5 seconds to do so!
If you write a dull introduction, people will jump to other websites.
Accordingly, opening sentences play a crucial role in grabbing readers’ attention.
3. Research Your Topic
Avoid diving directly into the writing phase without doing quality research. You should have a firm grip over your chosen topic.
Plus, incorporate all the crucial data and supporting statistics to back up your data. It will build your site’s credibility.
4. Write For Target Readers
An engaging introduction may assist you in attracting readers to go through it, but it’s not a magic bullet!
What to do next?
Write for your target audience and let your content hit the mark!
5. Stick To A Single Theme
Your content should revolve around one idea only!
Following this particular approach can assist you in coming up with powerful points and logical arguments. Also, follow a conversational approach that flows naturally.
In addition, narrowing your chosen topic can help you provide readers with comprehensive information and shreds of evidence.
6. Keep It Simple
Avoid exaggeration!
You need to use user-friendly and easy to scan language in your article. It will help you if you keep your audience and their learning standards in mind.
Use easy language that even a primary school student can comprehend.
Likewise, avoid dragging!
Instead, let the content speak its way. Keep your paragraphs brief and write smoothly.
7. Include Impeccable Tips
Your primary goal of writing is to provide information to your audience. The proven method to reach your target audience is to include some actionable tips in your text.
Using a step-by-step guide to reveal how you tackle real-life challenges.
8. Edit The Content
Once you have finished the first draft, leave it. After 5-7 hours, revisit your draft and polish it.
Remove all the unwanted words and paragraphs to meet the writing standards.
Eight Don’ts of Content Writing
1. Do Not Use Tricky Vocabulary
Remember, a well-knit article is easy to read and comprehend. Your readers are not Ph.D. qualified.
Complicated words and sentences can turn readers away from the right track. Instead, use simple language to draw readers’ attention.
2. Don’t Copy Someone Else’s Content
Google does not treat plagiarism!
Say no to this unprofessional thing because it can cause strict penalties and even ban your website.
Undoubtedly, you can take inspiration from other blogs and articles. Come up with your unique voice.
However, you can cite credible and scholarly resources whenever required. Once you have proofread and edited your article, you should pass it through standard plagiarism checker tools.
3. Do Not Write Too Much Promotional Content
Your content writing strategy should be based on this formula:
Informational + Promotional
Instead of inserting wordy promotional content, you should write informational-based content tailored to readers’ needs.
4. Do Not Write In A Robotic Language
If readers need a dictionary to understand your text, they will never read it.
Instead, they will bounce back!
Avoid using robotic language and follow a natural style to interact with people.
5. Do Not Talk About What Others Said
Your post should be engaging, unique, and interesting. However, do not spoil readers’ time of what other writers say. Instead, come up with your own perspective.
6. Do Not Add Bulk Of Content
Write quality content!
So, avoid adding redundant things to your content. People skim the text; thus, try to keep yourself as brief as possible.
7. Do Not Be Too Concise
Neither writing the lengthiest article is fine nor the shortest one!
Avoid being superficial. Writing to the point is good, but not too much.
8. Avoid Overdoing SEO
This is one of the most common blunders that even skilled writers commit. Providing matchless information is your duty.
Do not stuff keywords in your content. It would be best to write the text first and then add keywords.
These Dos and Don’ts will help you improve your content writing skills.
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