Google Search Console and Google Analytics are free Google tools that can help you monitor and track your website’s performance. When we talk about the difference between Google Search Console and Google Analytics – Google Search Console gives you information about your website performance in Google Search. Where in Google Analytics 4 provides your data or information about your visitor’s behavior on your website. Both tools offer valuable insights into your website, but they focus on different factors of your website’s performance.
Difference Between Google Search Console and Analytics 4
This article will help you understand the major difference between Google Search Console and Analytics 4 with their definition and important key points. You can scroll down to get to know more about it.
What is Google Search Console (GSC)?
Google Search Console is a free tool for website clicks, impressions, CTR, and keyword position analysis on the Google search engine. GSC was designed by Google to help webmasters or website owners monitor and enhance their website’s performance on the Google search engine. Google search console also allows you to submit a sitemap.xml that can provide information to search engines about your site, its pages, and other content that needs to be crawled by a search engine crawler for a fast indexing process.
Following are some important key points that you should know about the Google search console:
- Using the Google search console tool, you can track the performance of your website, including total clicks, impressions, average CTR, and average position.
- By using Google Webmaster, you can request to inspect the URL of your domain for index.
- You can easily select a specific date filter at the Google search console account to check your website’s performance.
- Google Search Console helps you track your website’s page experience, core web vitals, and mobile usability.
- Using the Google Search Console tool, you can check whether the schema markup created on your particular web page has been successfully applied.
- The search console tool also updates you on Security issues of your website.
- The search console tool also allows you to track your web pages’ external and internal links.
What is Google Analytics 4 (GA-4)?
Google Analytics 4, also known as GA4, is an upgrade of Google Analytics 3 (Universal Analytics). GA-4 has a new approach to understanding visitor behavior on websites and apps and provides more comprehensive visitor reports. Google Analytics 4 has new updated features, smarter insights, and a machine learning approach that can provide a more comprehensive view of how your visitor interacts with your website and application. you can also connect Google search console data to Google Analytics. After connecting Google Search Console with Google Analytics 4, you can view search console reports in GA4
Following are some important key points that you should know about Google Analytics-4:
- GA4 allows you to link with the following Google products:
- Google AdSense
- Google Ads
- Ad Manager
- BigQuery
- Display & Video 360 Links
- Floodlight
- Merchant Center
- Google Play
- Search Ads 360
- Search Console
- Google Analytics 4 is the latest version of Google Analytics, which replaces the previous version of Universal Analytics (UA)
- GA-4 is a powerful website analysis tool that uses machine learning to provide the most predictive metrics insights.
- Google Analytics 4 lets you interact with your users across your websites and apps.
- GA4 allows you to track eCommerce data, including which products have a high or low number of sales, which products get the most views, the Conversion rate of online stores, and more.
- GA4 metrics use events to measure the engagement of visitors. Google Analytics 4 automatically tracks several events for the web, Which we have listed below.
- click
- file_download
- first_visit
- form_start
- form_submit
- page_view
- scroll
- session_start
- user_engagement
- video_complete
- video_progress
- video_start
- view_search_results
Conclusion of Google Search Console vs. Google Analytics 4
Google Search Console and GA4, both Tools, are provided by Google to analyze the website and its visitor behavior, and both collect different types of data. This post will help you to understand the major difference between and important things about the search console and Google Analytics. You can use this Digital marketing tool for free for website analysis, keyword position check, traffic analysis, user interaction on your site, etc.
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