Content matters if you want to promote your dental practice online. Even better, you can use search engine optimization (SEO) to make your copies more effective.
This article shares three ideas that marry SEO and dental content marketing.
Market Your Dental Clinic Online with These 3 Tips
You can never underestimate the power of a good dental content marketing plan. After all, how else do your leads learn about who you are and what you do?
The question is, how do you apply it and even relate it to SEO to increase your rankings in the search results? We have three strategies for you.
1. Boost Your Local SEO to Increase Visibility
Many studies already show that people do not want to travel far for services. That is understandable considering the cost of fuel and time.
For a medical practice like yours, the ideal leads are those living within 50 miles of your clinic. But how do you attract them with SEO and dental content marketing?
The answer is local SEO, which is optimizing your pages to appear on location-centric queries. Think about “best dental practices in LA” or “cost of veneers in New York.”
Marina Turea of Digital Authority Partners (DAP) has great ideas on how to use this strategy to boost local visibility. In particular, her suggestions revolved around community building that could land your brand a press release or mention online from other experts in your field. This alone bolsters your expertise.
Here, we offer ideas that can complement your off-page techniques (including why you should use them):
| Local SEO Strategies | Benefits |
| Use of long-tail keywords that include the geographical region (e.g., affordable dental services in Arizona) | It targets leads who are more likely in the consideration or even buying stage. In other words, they are ready for conversions. |
| Creation of a Google My Business (GMB) profile. | This helps your medical practice appear on the search results. It also enhances the user experience (UX) by giving patients more information about your business. These include operation hours, location, staff, a list of services, and updates—all on one page. |
| Meta tag optimization for local SEO (e.g., “Looking for a trusted and experienced dentist in [your city]? We strive to provide our patients with the best possible care. Schedule an appointment today and experience the difference!” | It helps search engines rank you for local keywords. |
2. Build a Topic Cluster to Stress Your Expertise
The Internet is currently so inundated with false claims and misinformation that search engines are pulling out all the stops to present only qualified, credible data online.
Google, for example, has released helpful content, an update for the E-E-A-T guidelines, and a long list of changes in spam and product review policies.
To win dental content marketing, you must prove you are an expert in your niche or topical authority.
And one of the best strategies to do it is topical clustering. It is a content optimization technique that uses related topics to create a web of interlinked and educative content.
Here is how it works:
- You have a main theme, topic, or subject. If you are a family dental clinic, your general idea could be “dental hygiene for kids.”
- From this, you determine a pillar page and then its supporting pages, which expand significant points. For example, your pillar page might be “Importance of Dental Hygiene for Kids.” Its supporting articles could focus on “Diet Tips for Healthy Teeth” and “How to Brush Your Child’s Teeth.”
- Once you have all the pages for the cluster, you link them all together. The pillar page displays all the subpages, while the latter have a link to the pillar page. You can also connect all these supporting articles all together.
Some marketers follow the rule of 1-3-3: one pillar page, at least three subpages for the pillar page, and around three articles for every subpage. In reality, you can have as many subtopics as you like as long as:
- You do not end up writing thin content.
- Each revolves around a particular keyword or topic.
- You do not struggle to try to link them all together.
- Each copy remains helpful, valuable, and understandable.
3. Grow Social Media Channels to Increase Engagement and Conversions
Contrary to what others think, social media is not a ranking signal. Search engines, especially Google, do not put a lot of value on your engagement on TikTok or Facebook as far as SEO ranking is concerned.
Ignoring these platforms can also hurt you in many ways, however. For one, they can indirectly impact your optimization efforts.
For instance, a customer who reads your tips on Twitter could check out your main site and spend more time there. It increases visitors’ dwell time on your website. If your pages are well laid out and the information is helpful, you also improve your UX.
Engaging with social media can also:
- Help you stay ahead of the competition. You will find out how other dental clinics engage with their customers and what kind of content works for them.
- Build relationships with your customers. Customer loyalty makes advertising more rewarding and cost-efficient.
- Generate more leads. Some of the biggest social media applications allow you to target posts and ads to specific demographics and locations.
Knowing the benefits of social media for dental content marketing is one thing. Using the platforms to your advantage is another. What types of content work in these spaces? Here are a few ideas to try:
- Create educational infographics that explain the different dental procedures, oral hygiene tips, and benefits of regular check-ups.
- Make hashtags to curate user-generated content (UGC).
- Run social media contests or giveaways to encourage patients to share their positive experiences with others.
- Use Instagram Stories to give a behind-the-scenes look at your clinic, including staff introductions, office tours, and patient testimonials.
- Answer common questions and concerns that patients may have, such as the cost of different procedures or how to care for their teeth after a procedure.
- List events to participate in dental-related celebrations. For example, do you know that November 1 is National Brush Day? You can publish posts about the benefits of teeth brushing, how to brush the teeth properly, or even the common myths about our teeth and toothbrushing.
- Create a “before and after” album on your social media platforms to show the results of your procedures.
Summing Up
Because SEO and content marketing go hand in hand, winning in one means also succeeding in the other. These three solid tips can help you achieve that. They strengthen your online authority, showcase your expertise, engage your leads and customers, and let you stamp your brand locally.
Of course, you can always explore more advanced strategies. If you want to learn more about these, contact a digital marketing firm specializing in dental marketing. This way, you are assured that their advice fits your needs.
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