Facebook undoubtedly dominates the social media space with billions of active monthly users. And it is continuing to grow more and more as marketers are joining this social media platform to market their products and services to the vast majority of users.
Facebook keeps changing its algorithm to keep up with the platform’s authenticity, and the only way to outsmart this is by leveraging Facebook marketing tools.
Advertisers are always looking to overcome the barriers that are a part of every new algorithm update. Moreso because they struggle with getting more engagement, interactions, and most definitely, the returns made on their investment. This is why marketers look out for Facebook marketing tools to manage their Facebook marketing.
So if you are looking out for some great tools, here’s something for you:
7 Best Facebook Marketing Tools Are:
#1 SocialPeta
Curating a smart marketing strategy that can pull out results is indeed a challenging task. But with Social Peta, it becomes easy, as it offers a vast database and robust search features consisting of 73 ad networks across 45 countries.
This tool helps the brands find an appropriate ad creative and facilitates them with copywriting ideas. It also lets you analyze the cost of the ad campaign depending upon the competitors’ experience.
The multidimensional market insights make it even appropriate as a Facebook marketing tool. Be it ad creatives, the target of the ads, brand promotions, or collaboration with influencers in your niche, SocialPeta covers all the market research needed and helps create a strategy that works.
#2 Buffer
Scheduling posts on social media saves time and effort, and with everything moving towards automation, social media managers most definitely need to automate posting on social media. Though there are multiple social media scheduling applications available, Buffer is one such platform that offers a wide variety of services but primarily focuses on social media scheduling.
By employing an easy drag and drop technology, brands can publish their content on multiple platforms.
You can add your team members on the platform and still control your workflow in totality using Buffer.
#3 ShortStack
Analyzing your campaigns is an important step to optimize them efficiently. ShortStack enables you to optimize your marketing campaign’s performance by providing you with access to valuable real-time insights on traffic sources, views, number of shares, etc. By utilizing this data properly, you can make relevant changes to your promotional stratagems.
Create many entertaining quizzes, contests, giveaways on social media, and interactive landing pages within minutes by using the available templates. These things also help you in generating more engagement and interaction of the user with your brand.
#4 Facebook’s official ad library
Facebook facilitates a wide range of tools for advertisers to get a better ROI. One of the tools is Facebook’s official ad library.
It has a collection of ads that are currently running on Facebook, and with the help of the ad library helper, you can input a keyword. The tool will yield results from the official Facebook ads library in a manner that is easily understandable.
The tool also helps advertisers with trending keywords that can better the ad copy or find a niche for their new products. Apart from this, brands can also draw inspiration from the competitors by star marking a particular page and adding it to the collection.
#5 Taggbox Widget
Taggbox widget is an effective tool for curating and displaying user-generated content from Facebook to your brand’s website. This tool first collects UGC from your handle and pages and turns them into an engaging unified feed.
After collecting all the data, it then moderates it to help you maintain the quality of your content. It filters out the irrelevant and abusive data and showcases what’s relevant and most engaging.
You can also design and personalize your feed by adding more colours, themes, design elements, and layouts to make your feed look more attractive and worth-a-while. To derive more results, add custom posts, sponsored posts, highlight offers, announcements, etc.
When you are all set, embed it on your website with a quick and easy copy and paste the given code on the website. It also enables you to get instant updates in real-time and showcase fresh and unique content all the time.
Brands can get creative, engaging, and responsive by just creating their Facebook feed widget.
#6 Agorapulse
It provides all the tools that you would need to manage content on various social media platforms. Agorapulse narrows down all your social media helping you to schedule, publish, reply to messages, and find out the influencers all in one place.
It has a timeline contest manager that allows the brand to create and launch contests, quizzes, giveaways, sweepstakes, etc. Some other exceptional features that support marketing are analytics and thorough reporting. This enables you to monitor your performance with minimum effort.
#7 BigSpy
Who doesn’t want to be ahead of the competitors? But knowing what the competitors are doing and tracking them can be a difficult process. BigSpy can be of your help as it can track the progress of your competitors in three ways:
- Tracked by the tool
- Tracked by the other user
- Tracked by you
It has a splendid inventory of more than 650 million ads and can help you research your competitor, irrespective of your publishing site.
Over To You
Marketers aiming to maximize their reach have to work out a modish marketing strategy that can sometimes be tiring. With the help of the best Facebook marketing tools, hitting the bull’s eye gets handy and effective.
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