Knowing the right Instagram image and video sizes helps your content look clean and sharp. Wrong sizes can cause cropping, blur, or cut text. This guide explains Instagram post size, Instagram story size, and Instagram reel size in pixels in a simple way.
Instagram Post Size in Pixels
Instagram supports three post formats. Each format has a fixed width and height.
Square Post Size
- 1080 × 1080 pixels
- Aspect ratio: 1:1
This is the classic Instagram post size. It works well for photos, quotes, and graphics.
Portrait Post Size (Best Performing)
- 1080 × 1350 pixels
- Aspect ratio: 4:5
This size takes more screen space. It often gets better visibility in the feed.
Landscape Post Size
- 1080 × 566 pixels
- Aspect ratio: 1.91:1
This size is useful for wide images but shows less content on screen.
Instagram Story Size in Pixels
- 1080 × 1920 pixels
- Aspect ratio: 9:16
Instagram stories fill the full screen. Keep text and faces in the center so nothing gets cut by icons.
Instagram Reel Size in Pixels
- 1080 × 1920 pixels
- Aspect ratio: 9:16
Reels use the same size as stories. Vertical videos work best. Avoid placing text at the top and bottom edges.
Safe Area Tip for Stories and Reels
Keep important content within the center 1080 × 1420 pixels area. This avoids overlap with buttons, captions, and profile icons.
Why Instagram Pixel Sizes Matter
- Prevents image blur
- Stops unwanted cropping
- Improves visual quality
- Helps content look clean and professional
Using the correct Instagram sizes makes posts easier to view on all devices.
Quick Size Reference Table
| Content Type | Width (px) | Height (px) |
|---|---|---|
| Square Post | 1080 | 1080 |
| Portrait Post | 1080 | 1350 |
| Landscape Post | 1080 | 566 |
| Story | 1080 | 1920 |
| Reel | 1080 | 1920 |
FAQs
Q: What is the best Instagram post size?
The best Instagram post size is 1080 × 1350 pixels. It takes more screen space and is easy to view.
Q: Are Instagram story and reel sizes the same?
Yes. Both use 1080 × 1920 pixels with a 9:16 ratio.
Q: What happens if I upload the wrong size?
Instagram may crop or compress your content. This can reduce image quality.
Q: Should I design in pixels or inches?
Always design in pixels. Instagram uses pixel sizes only.
Q: Can I use square images for reels?
No. Reels work best in vertical format. Square videos will have empty space.
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