Introduction
Let us begin with some harsh facts about digital performance. The fact of the matter is that if you are not within the first ten positions of ranking on search, you are a nobody.
If you are not ranking, you will not get traffic, clicks, sales, and revenues. The question then is, what do you need to do to rank?
The simple answer to the same is to structure your SEO strategy to deliver long-term results. However, you need to be sure that you are only following the techniques that are going to deliver results.
In this article, we will shed some light on the 5 Best Practices for SEO that you should be following. We speak to leading SEO specialists that are industry authority figures to help you come up with the answers.
Search Engine Optimization: The Importance It has in 2023
Let us get one thing straight. SEO is not going anywhere. In fact, in 2023 it is more important than it has ever been. It continues to be the most testes and sure-footed strategy that will deliver digital performance.
Investing in a sound SEO strategy is like investing in your digital future. The key is to rank competitively on search engines like Google for your industry keywords. Once you have established yourself in the top three search results, you can be sure of-
- Brand Credibility
- Increased Clicks
- More Traffic
- Better Sales
- Higher Revenues
SEO is an organic approach to ace digital performance. It is also a highly dynamic and evolutionary domain of expertise. If you feel that you are not being able to give it much time, you should engage a SEO agency for help.
List of 5 SEO Best Practices you should be following in 2023
1. Align Search Intent with Consumer Interest-
Remember, when you are creating SEO content, the key is not to follow a lopsided approach. You need to understand that the algorithms of search engines are taking into account consumer interest as well.
This means long-tail keywords are going to rule search engines and results in 2023. Real people are more likely to type in longer sentences in search to reach as accurate a result as possible. This is why aligning search intent with consumer interest is critical in 2023.
2. Technical SEO should be focussed on-
Do Title Tags, Meta Descriptions, and URL Structures make a difference? You bet they do! They are becoming more important than ever before. They are like your content’s address that helps the bots and algorithms connect a user to your web page when they are looking for content.
On-Page SEO will lead the way in 2023. If you are unsure of all the specifics mentioned, please try to go back to the drawing board and align your site accordingly.
3. Mobile Optimization and Responsiveness is the key-
With more than 70% of all searches taking place on mobile devices, you cannot ignore Mobile SEO. You need to ensure that your website’s mobile version is as great if not better than the desktop version.
You will receive far higher traffic from mobile devices and this is why you need to cater to the exact needs and demands of the audiences. The design, development, and content should be as similar as possible to the desktop version.
4. Link Building and Guest Posting have Evolved-
Link directories, forests, and PBNs. Their time has gone. Now the time is to invest in great quality content focus on building relationships. Content that is in long format, SEO optimized, and helps readers in an educative way is what Google is looking for.
This means that we are going back to the age-old way of doing Guest Posting and Link Building. If you have to rank, you need links. For Google, links are one of its top three ranking factors.
5. Invest in High-Quality Content-
Great quality content was, is, and will always remain king! This is why it is high time websites and agencies should pay a premium for expert and skilled content writers that can weave SEO magic with their words.
The better the quality of the content, the higher are the chances of it ranking on search engines. Ensure that the content you are creating is being done after keyword research and with strong consumer interest in mind.
The Bottom Line
If you have paid attention to the above five points, you will be in a much better position to see results from your SEO activities. If you feel we have missed out on some more best practices, contribute to the article with those points in the comments section below.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
