Looking to get a new product off the ground? Or do you want to grow your brand’s audience? Field marketing techniques that involve your company interacting with the public are a dynamic addition to your marketing plan.
Exposing your brand to new customers can be a tough challenge. But seeing a product first hand is helpful for buyers to make a purchase decision. Providing samples to customers or presenting a demonstration tips for marketing is an effective way to show them the benefits of your product and why they need it for themselves.
When done well, sampling and demonstrations are highly effective marketing tools. But it’s important to consider your strategy carefully. Here are a few tips to make the most of your face to face interactions with potential buyers.
1. Choose Representatives Wisely
Whether you choose to handle the task yourself, or hire a sales rep, make sure to select wisely. The person handling your sample distribution will be the face of your company at that moment. They will be your only chance to make a positive and lasting first impression.
Make sure your representative is friendly and approachable. It’s important to be cheerful and make sure they aren’t standoffish in any way. The goal is for customers to be interested to learn more about your product. You want them to feel like they are having a casual conversation, not being trapped by a high-pressure sales pitch.
Being prepared with facts about the product is essential. It’s also vital to have the ability to think on your feet and be able to respond to customer’s questions. Having a desire to learn and deepen knowledge about your brand is beneficial. It’s important to actively listen to customer inquiries and communicate clearly to respond.
Emotions and opinions on products can be contagious. You want your representative’s excitement about your brand to be felt and passed on to customers. A successful sales rep is passionate about the product they are selling.
2. Be Engaging and Personal
A successful demonstration or sampling gets the customer involved. Make your customer’s experience as interactive as possible. And ask them for their feedback.
You know your product is awesome. Demonstrations are a great time to show customers its features and benefits. But allow the customer to try out the product first hand if possible. They are more likely to purchase the product if they have had the chance to actually use it.
Take the time to ask shoppers for their thoughts about your product. Buyers love the chance to have their opinions heard. It also gives you the opportunity to correct any misunderstandings about your brand. Plus, you may learn some things that can help you improve your product or marketing strategy.
3. Create an Awesome Pitch
A strong sales pitch takes time and practice. It’s important to adjust to your audience to be relatable and engaging. Your pitch should be efficient and informative. Be clear about why your product will benefit the customer.
Knowing your audience is a huge strength in sales. And having the flexibility to slightly alter your pitch to various audiences is helpful. Observe the type of customers that frequent your sampling or demonstration location. Be thoughtful about how you can make your pitch appeal to that specific demographic.
Keep your pitch short and sweet. You may only have a moment to engage a customer when providing a sample. Use that time to communicate the most important product benefits clearly and quickly.
Demonstrations allow for more dialog. But if you drone on too long, you risk losing the interest of viewers. Keep your language simple, short, and to the point. And use a combination of visuals and hands-on communication to keep it interesting.
The most important part of your pitch is helping shoppers understand how the product will benefit them. Explain how the features of your product would be great for their needs. Show them why your brand is special and why it stands out from competitors.
4. Partner With Retailers
Work to cultivate a good relationship with store employees and managers. Try to make them loyal to your brand and love your product. And strive for cooperation that is mutually beneficial.
Make sure store employees are the first to receive samples when you arrive. And don’t be afraid to give them a few extra. Showing that you are willing to provide them with perks makes them more likely to help you out. And they will be more likely to recommend your products to customers.
Having a great relationship with a store manager can benefit your brand. They will be more likely to give you a sampling or demonstration space with higher foot traffic. And they may opt to give you prime locations for signage and product displays.
5. Be Memorable and Follow Up
Grabbing a sample or stopping by a demonstration may be the only time a customer considers your product. You need your interaction to be meaningful. Provide the customer with a means to remember your product. And follow up with potential buyers if possible.
Passing out samples or watching a demonstration is a great way for customers to try out your product. But that won’t matter if they don’t remember your brand. Make sure they leave with a tangible reminder.
Customers love free swag. Small items with your logo will ensure that customers remember your brand. And they will be reminded of your product each time they use their freebie.
Provide a coupon or discount code. Buying decisions are heavily influenced by getting a discount. Give your customers the opportunity to get a great deal for purchasing.
Make it clear how customers can reach you if they have questions in the future. And give them the opportunity to provide you with their contact information. Make sure to follow up with customers to continue the conversation. Be personal and let the customer know that you were pleased to have the opportunity to share your product with them.
Conclusion
The way your product is presented makes a big impact on the overall impression of shoppers. Being personal and engaging goes a long way. And seizing the opportunity to show buyers why they need to buy your product is important.
Whether passing out samples or demonstrating your product to an audience, the goal is to balance your sales pitch with making connections. You want to leave shoppers with a memorable experience of your product. So they walk away more likely to become loyal customers of your brand.
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