Copywriting has caught momentum and has seen steady growth over the years. This applies to all mediums, including direct response, marketing, Search Engine Optimization (SEO), technical, or brand copywriting. But the ground is not level for all industries. If you’re a copywriter or are considering it as a career, some industries could prove more profitable than others. Putting your focus on one or two of these industries and perfecting your copywriting skills can help make you a more successful writer.
The industries discussed below have stood the test of time and have continually stayed on top in terms of profitability, size, growth rate, and competition in niches within them.
Here are The Four Hottest Industries For Copywriting:
1. The Finance Industry
Owing to its size, the finance industry provides many products and services that need marketing through copywriting. People are genuinely interested in investments, personal finance, getting out of debt, and anything that can help them improve their financial status.
Trading courses and financial services are among the highest-paying copywriting niches. Successful financial companies dedicate a significant portion of their budgets to advertising and marketing through copywriting. With the highly regulated nature of the financial field, the content must be clear, fair, and not misleading to the readers. These demands should give the copywriter brain a good challenge.
Some other niches in finance that make excellent copywriting careers are day trading, options, forex, stocks, mortgages, passive income, debt, dividing investing, and FinTech.
2. The Tech And Gadget Industry
Year after year, the tech industry has evolved with new innovations. Apart from being an interesting industry to write for, it’s also very diverse. Right now, the hottest innovations in the tech industry are blockchain technology, the Internet of Things (IoT), machine learning, and Artificial Intelligence (AI). Niches such as mobile and web app development are also vast and have the potential for bigger growth so there’s always something you can write about.
Written content on gadgets, smartphones, tablets, smart devices, computers, and other devices for the home and offices continue to be best sellers. Being able to write product descriptions and reviews while updating the audience with the newest and the best gadgets is also a hot copywriting trend. For gadget lovers, this is an excellent choice for a copywriting niche.
Immersing yourself and mastering copywriting in the tech industry can be both educational and fun. Whether you want to write about software, hardware, gadgets, or technological innovations, the industry has a more than sufficient audience for your content.
There’s always something new to write about when you’re trying to convince the audience that the future is here.
3. The Health Industry
Writing about the health niche is another way to tap into a large industry, comprising such niches as pharmaceuticals, laboratories, and anything that offers preventive, curative, palliative, or rehabilitation products and services. Health copywriters can utilize their skills to help the traditional and upcoming health institutions educate and sell their products and services. More health innovations are being developed each day, thus increasing the need for copywriters.
There’s also an influx of alternative health information and products that’s distinct away from traditional medicine. Niches such as supplements, herbal remedies, and detoxes are becoming quite prominent. These are the things that can help people avoid disease or live longer and healthier lives.
4. Fitness And Weight Loss Industry
This industry is very closely related to the health industry. In addition to general health, matters that affect a person’s fitness make good copywriting topics and they sell too. It’s because people are interested in looking and feeling good about themselves, especially if there’s a promise of an easier way to do it.
There seems to be an ever-growing number of categories in the ways and methods to keep fit or lose weight. With that, companies that supposedly offer these solutions continue to emerge, making the industry an excellent niche for copywriting. Moreover, every demographic is into fitness and weight loss nowadays. This has given rise to diets, health programs, and workout routines that promise to change people’s appearance, further increasing the demand for copywriters.
Takeaway
Copywriting can be an exciting career. However, you need to choose and master copywriting in a specific industry for more success. Before you start, you need to examine your skills, passions, and interests. Once you’ve identified these, you can choose the industry that fits you best. Continue to learn so you’ll become an expert copywriter in that industry.
That’s not to say that these are the only industries in which you can make it as a copywriter—they’re only the hottest ones today. They have a wide range of niches to explore, in addition to having evolving trends that are good for copywriting.
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